Golf Queen Park Seri's Commercial Video Surpasses 15 Million Views... "Home Appliances Are Definitely LG"
[Asia Economy Reporter Dongwoo Lee] LG Electronics announced that two videos capturing the daily life of golf queen Park Seri have surpassed 15 million views as of the 24th, just two weeks after being posted.
LG Electronics explained that the two videos of Park Seri titled "Seri Unnie from Geumseong" released on their YouTube channel, including "Seri Village Raid" and "The Big Sister's Single Serving Cookbang," which showcases her cooking skills, are gaining popularity.
LG Electronics believes that Park’s confident daily life, known as a representative sports star of Korea and recently gaining favor through variety shows, aligns well with the image of LG appliances recognized as the best in the global market, contributing to the high popularity of the advertisement videos.
In the "Seri Village Raid" video, Park expressed that she always thinks "TV should be everywhere," proudly calling herself a TV enthusiast. She cited 'high resolution' and 'large screen' as key factors in choosing a TV. Regarding her choice of LG OLED TV, she added, "Above all, the picture quality is excellent, and it shows fast golf swings smoothly and clearly."
This corresponds with the strengths of LG OLED TV’s ‘4S (Sharp, Speedy, Smooth, Slim).’ It refers to the clarity created by precise blacks, fast response time and gaming performance that enhances immersion, smooth expression of dynamic movements, and a slim design leading lifestyle trends.
In the "The Big Sister's Single Serving Cookbang" video, she skillfully completes cooking using the ultra-high power Dios induction electric range, the convenient Dios ice water purifier refrigerator with voice recognition and Knock-On Magic Space, and the neat built-in design Puricare Dual water purifier.
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Park Kyung-ah, Executive Director of Brand Communication at LG Electronics, said, “Park Seri, who is usually very interested in home appliances, has a firm philosophy about appliances that ‘since they are products used for a long time, you should buy good ones,’ which aligns with LG’s philosophy on appliances. We wanted to naturally convey the image of ‘Appliances are definitely LG’ through Park Seri, who actually enjoys using LG appliances.”
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