Monami Launches '153 Pen' to Celebrate Hwalmyungsu's 123rd Anniversary

[Asia Economy Reporter Moon Hyewon] Monami announced on the 23rd that it will release the ‘153 Pen’ in collaboration with Dongwha Pharmaceutical’s Hwalmyungsu.

Marking the 123rd anniversary of Hwalmyungsu and the 60th anniversary of Monami, two iconic long-standing brands have come together. Following the release of the Hwalmyungsu collaboration package last September, Monami is now introducing the 153 Pen.

The Hwalmyungsu X Monami 153 Pen is a premium matte metal pen that maintains the identity of the 153 Pen, featuring the signature deep green color of the Hwalmyungsu brand. It uses a 0.7mm black premium refill for smooth writing and comes in a modern design package that enhances its collectible value.

Starting today, a limited quantity of 123 units will be available for pre-sale on Kakao Gift, priced at 12,300 KRW after a 40% discount from the official launch price of 20,000 KRW. The official launch will be on the 7th of next month at Monami’s official online shopping mall, Monami Mall.

To celebrate the release of the collaboration product, Monami’s official Facebook and Instagram channels will hold a comment event. By leaving a message you want to share with your family, lover, or friends in the comments, 10 winners will be selected by lottery to receive the Hwalmyungsu X Monami 153 Pen. The event runs until the 29th of this month.

This content was produced with the assistance of AI translation services.