Emart24 Launches Unique Products: 'Hwedupbap' and 'Rice Sandwich'

[Asia Economy Reporter Seungjin Lee] Emart24 will launch a new lunchbox menu, 'Salmon Rice Bowl,' on the 24th.

The Salmon Rice Bowl is a sashimi rice bowl menu that was hard to find in convenience stores before. It was developed to be mixed and eaten with salmon sashimi, pinecone squid, rolled omelet, crab stick, vegetables, and included chili pepper paste and sesame oil. The price is 5,500 KRW, and it will be released first in the metropolitan area before expanding nationwide.

Emart24 introduced the sashimi rice bowl to broaden customer choices by adding a refreshing new menu to convenience store lunchboxes, which have been mainly focused on meat dishes.

In fact, Emart24's 'Top 5 Lunchboxes' this year are all meat-based dishes: Half-and-Half Meat Feast, Spicy Chicken Galbi & Pork Cutlet, Ttadak Bulgogi, Sincere Pork Feast, and Spam & Chicken Lunchbox.

Therefore, Emart24 considered a menu that could offer a completely different flavor from meat and decided to launch a sashimi rice bowl using salmon, which is popular among the public.

On the same day, they will also release a unique menu that allows customers to enjoy rice like a sandwich. Emart24 will introduce two collaboration products with the variety show 'Delicious Guys': 'Spam Kimchi Rice Sand' and 'Grilled Neobiani Rice Sand.'

The Spam Kimchi Rice Sand is a product where rice is spread widely on crispy seaweed to make it like bread, and spam, stir-fried kimchi, egg, and romaine lettuce are placed in between so that customers can enjoy the meal like a sandwich. The Grilled Neobiani Rice Sand is topped with neobiani (grilled marinated beef), hash browns, and grilled onions between the rice. Each is priced at 2,900 KRW.

The Rice Sand products were additionally introduced after receiving positive responses from customers, with two types of 'Delicious Guys' bomb rice balls and one sandwich released in August ranking in the top 5 within the product category.

Emart24 expects that the sashimi rice bowl and Rice Sand, unique foods that were hard to find in convenience stores before, will receive great responses from office workers seeking new tastes.

In fact, when Emart24 examined lunchbox sales by commercial district from January 1 to November 22 this year, the office district recorded the highest growth rate at 101% compared to the same period last year, followed by residential areas and industrial zones at 28% and 25%, respectively. On the other hand, academy districts decreased by 28% due to university semester openings and elementary, middle, and high school attendance delays.

Moon Jeong-in, Emart24’s lunchbox buyer, said, “By introducing the refreshing and savory sashimi rice bowl and the Rice Sand that offers both taste and fun, we have expanded the choices for customers enjoying convenience store food. We will continue to introduce new and delicious menus to ensure customers keep coming to Emart24.”

This content was produced with the assistance of AI translation services.