Bibigo Handmade Mandu House's Delicious Mandu 1st Anniversary... Surpasses 52 Billion KRW in Sales and Triples Production Line

Surpassing 52 Billion KRW in Sales Within One Year of Launch, Becoming a Major Product Following Bibigo Wang Gyoja
‘Bibigo, Crafting Hand Taste’ Ad Campaign to Run Until Year-End, Expanding Product Awareness

[Asia Economy Reporter Lee Seon-ae] Bibigo Handmade Dumpling House flavored dumplings, celebrating their first anniversary since launch, are gaining popularity by pioneering a new genre called ‘handmade-style frozen dumplings.’

CJ CheilJedang announced on the 22nd that the Handmade Dumpling House flavored dumplings, first launched last November, surpassed cumulative sales of 52 billion KRW within a year, growing into a major product following Bibigo Wang Gyoja. The Handmade Dumpling House flavored dumplings were planned by CJ CheilJedang targeting dumpling specialty stores.

The secret to their popularity lies in the differentiated filling and hand-crafted texture compared to existing commercial dumplings. While Bibigo Wang Gyoja targets a general taste, the Handmade Dumpling House flavored dumplings give distinctive characteristics to the filling to appeal to consumers with specific preferences. The ‘Meat Dumplings’ launched last November include Cheongyang chili peppers for a clean taste, and the ‘Kimchi Dumplings’ highlight a crunchy texture and savory flavor by adding diced radish kimchi and sesame oil. Additionally, the ‘Rich Meat Dumplings’ introduced in July this year contain perilla leaves and perilla seed powder, and the ‘Shrimp Dumplings’ include water chestnuts and oyster sauce to enhance deep flavor and umami.

Another key factor was differentiating the dumpling shape to give a ‘handmade dumpling’ feel. To achieve a thin skin yet a full texture when bitten in one bite, dedicated equipment was installed to produce dumplings with a height of over 2.5 cm. The form of ‘Bibigo Handmade Dumpling House flavored dumplings’ is currently under design patent application.

Riding on the popularity of the ‘Handmade Dumpling House flavored dumplings,’ CJ CheilJedang plans to expand the production line for this product at its Incheon frozen food factory to more than three times the current capacity starting next year. Furthermore, until the end of the year, they will run an advertising campaign titled ‘Bibigo, Crafting the Taste by Hand’ featuring actor Park Seo-joon, the Bibigo model, to increase product awareness.

A CJ CheilJedang official said, “If ‘Bibigo Wang Gyoja’ upgraded the quality of the domestic frozen dumpling market, the ‘Handmade Dumpling House flavored dumplings’ reflect segmented consumer demands and elevate preferences,” adding, “Next year, we will continue to launch ‘handmade-style dumplings’ with distinctive flavors for each product to satisfy diverse consumer tastes and continuously innovate the market.”

This content was produced with the assistance of AI translation services.