Galleria Opens Pop-up Store for Louis Vuitton x NBA Collaboration Collection
[Asia Economy Reporter Lim Hye-sun] Galleria Department Store is hosting a pop-up store for the 'LV x NBA' capsule collection, a collaboration between Louis Vuitton and the National Basketball Association (NBA), for the first time in Korea at its luxury pavilion until the 29th.
The LV x NBA capsule collection is the first menswear line born from the partnership between Louis Vuitton and the NBA. Menswear Artistic Director Virgil Abloh drew inspiration from French craftsmanship and American sports culture to present a variety of limited-edition products, including apparel and accessories that combine the emblems of Louis Vuitton and the NBA.
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As part of this partnership, Louis Vuitton has agreed to produce the official travel case for the Larry O'Brien Championship Trophy, awarded to the NBA Finals winning team, for three years. The case features a 'V'-shaped design symbolizing victory and uses the NBA's iconic blue color to highlight the Larry O'Brien Trophy.
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