GS Shop Sells 'Momjjang Firefighter Calendar' to Support Severe Burn Patients

Participating for 7 Years... Donating All Proceeds

[Asia Economy Reporter Minyoung Cha] GS Shop announced on the 20th that it will sell the ‘2021 Fit Firefighters Calendar,’ featuring Seoul firefighters as models, until January 19 next year.

The Fit Firefighters Calendar is a social contribution project conducted by the Seoul Fire & Disaster Headquarters since 2014 to help patients with severe burns. GS Shop has also participated in the production for seven years, supporting the production costs of the calendar and planning to donate all proceeds from direct sales.

The calendar includes photos of 15 firefighters selected at the ‘9th Fit Firefighters Contest’ held last June and was produced through the talent donation of photographer Joongseok Oh. The calendar comes in two types: wall-hanging and desk versions, and the selling price is 11,900 KRW per copy, symbolizing the number 119. This year as well, the sales proceeds will be used to support the treatment of patients with severe burns.

The total revenue and donations from the Fit Firefighters Calendar sold through GS Shop and others amounted to 670 million KRW, and all proceeds and donations were used for the treatment costs of 154 medically vulnerable patients with severe burns through the Hanlim Burn Foundation.

Junwan Kim, Executive Director of GS Shop HR Headquarters, said, “Thanks to the great interest in the ‘Fit Firefighters Calendar,’ we have been able to help many patients with severe burns receive treatment,” and added, “As the Fit Firefighters Calendar was prepared with the meaningful purpose of sharing hope, we ask for your continued interest.”

This content was produced with the assistance of AI translation services.