Lotte Chilsung Beverage Reports Triple-Digit Growth in Warm Beverage Sales Amid Continued Cold Weather

[Asia Economy Reporter Choi Saeng-hye] As the early winter cold continues, sales of warm beverages that can be enjoyed warmly are rapidly increasing. Warm beverages are RTD (Ready-to-Drink) drinks contained in cans, bottles, or heat-resistant PET bottles that are heated through warming machines at convenience stores and other retail outlets to be consumed warm. Popular types include honey drinks, soy milk, chocolate drinks, and coffee.

According to Lotte Chilsung Beverage's sales performance by product on the 20th, sales of warm beverages recorded triple-digit growth compared to the same period last month during the 15 days from the 1st, when the cold weather began in earnest, to the 15th.

Sales of ‘Del Monte Honey Lemon & Pear’ increased by 150%, ‘Honey Red Ginseng’ by 130%, and ‘Gana Choco Latte’ by 200%. The coffee brand ‘Cantata,’ which sells steadily regardless of the season, also saw a 40% increase in sales of the NB (New Bottle) can, which is convenient for warm storage. Warm beverages account for a concentrated portion of sales in midwinter, with honey drinks making up 65%, chocolate drinks 60%, and bottled soy milk 55% of total annual sales during the four months from November to February.

Lotte Chilsung Beverage is strengthening its sales and marketing activities as consumers seeking warm beverages increase due to the severe cold. They plan to expand sales channels for warm beverages such as the new product ‘Del Monte Honey Apple & Cinnamon,’ which harmonizes fresh apple juice, acacia honey, and the spicy scent of cinnamon; the sweet and tangy ‘Del Monte Honey Lemon & Pear’; ‘Honey Red Ginseng,’ containing domestic honey and red ginseng concentrate; ‘Cham Soy Milk,’ a nutritious calcium soy milk; and ‘Gana Choco Latte,’ which contains rich chocolate and smooth milk.

Additionally, Lotte Chilsung Beverage emphasizes to retailers the importance of maintaining the proper warming temperature of 50~60℃ and a storage period within 10~14 days for warm beverages. They also plan to inform consumers to be cautious as contact with the hot heating plate inside the warming machine can cause burns.

This content was produced with the assistance of AI translation services.