CJ Olive Young, Hair Loss and Scalp Shampoo Sales Up 52%... Targeting "Young Hair Loss"

Rejuvenating Hair Loss Market
Hair Loss & Scalp Product Exhibition

[Asia Economy Reporter Cha Min-young] CJ Olive Young has prepared a special event targeting the ‘young hair loss group,’ who are emerging as major consumers in the hair care market.

CJ Olive Young announced on the 20th that it will run a promotion giving away the ‘Scalp Scalp Skin Kit,’ consisting of nine popular scalp care products, until the 29th.

As the younger generation increasingly suffers from hair loss concerns due to stress and external environmental factors, sales of related products have been steadily rising. In fact, CJ Olive Young’s sales of hair loss and scalp care shampoos from January 1 to November 19 increased by 52% compared to last year. This figure far exceeds the overall shampoo sales growth of 11% during the same period. The purchase share of customers in their 20s and 30s rose by 10 percentage points compared to the previous year.

The complimentary Scalp Scalp Skin Kit is characterized by maximizing product variety to allow customers to experience key functional products tailored to scalp concerns such as volume, dryness, and trouble. The kit includes representative products like ‘Dr. Forhair Poligen Shampoo’ and ‘Labo H Hair Loss Symptom Relief Shampoo,’ as well as a ‘Hair Dry Towel’ that helps effectively dry hair after shampooing. It will be given on a first-come, first-served basis to customers who purchase over 60,000 KRW at nationwide stores and the official online mall.

A CJ Olive Young official stated, “As the young hair loss trend grows and more customers seek to fundamentally manage hair health, we prepared this event hoping customers can easily access and try related product lines. Just as skincare is chosen according to skin condition, we aim to expand the perception that the scalp is also skin and will continue to foster hair loss prevention and scalp care product lines.”

Meanwhile, CJ Olive Young is conducting the ‘Scalp Scalp Skin’ campaign to raise awareness of the importance of scalp care. It will introduce competitive high-functionality products and brands in the hair loss and scalp market and offer customized curation products for specific concerns. Campaign videos containing scalp care know-how will also be released through the official Instagram.

This content was produced with the assistance of AI translation services.