Samsung Fire & Marine Insurance Introduces Digital ARS That Requires No Waiting

[Asia Economy Reporter Oh Hyung-gil] Samsung Fire & Marine Insurance announced on the 20th that it has introduced a digital automatic response system (ARS) service that allows immediate processing without waiting time when making a phone call.

When calling the Samsung Fire & Marine Insurance customer call center with a smartphone, customers are connected to a digital ARS screen along with voice guidance, enabling them to handle desired tasks. It is based on a mobile web platform, so no separate app installation is required.

Previously, consultations were only possible during call center business hours, and customers had to wait in queue.

The identity verification process has also been simplified. Customers only need to go through a 6-digit PIN number or KakaoPay authentication.

Additionally, customers can press the voice ARS button at any time during service use to be connected to a consultant for assistance.

Samsung Fire & Marine Insurance expects overall customer consultation quality to improve not only by enhancing customer convenience but also by reducing call center call volume and consultation time.

A Samsung Fire & Marine Insurance official said, "As demand for fast and convenient non-face-to-face service processing increases, we have introduced the industry's first digital ARS service," adding, "We plan to provide various communication channels and services that offer differentiated customer experiences in line with the changing times."

This content was produced with the assistance of AI translation services.