SK Chemicals Strengthens Global Market with 'Untact Marketing'

[Asia Economy Reporter Park Soyeon] SK Chemicals is strengthening its 'untact (contactless) marketing' to expand overseas markets.

On the 19th, SK Chemicals announced that it will hold the '2020 Online Technology Seminar' targeting overseas subsidiaries and agencies in the Americas and Europe.

Typical B2B overseas technology seminars are conducted in the form of face-to-face sales meetings. However, due to the inability to conduct face-to-face marketing activities amid COVID-19, many domestic and international companies have recently expanded 'untact marketing' activities such as 'virtual technology exhibitions' and 'technology seminars' using online platforms to respond to the changing marketing environment.

The regions SK Chemicals particularly focuses on for the untact technology seminar are the Americas and the EU. Despite the prolonged COVID-19 situation, the Americas and EU regions are strategic areas where exports of quarantine equipment and packaging materials using 'Skygreen (PETG)' increased by 45% compared to the same period last year.

SK Chemicals plans to further strengthen market competitiveness by providing technical support to overseas subsidiaries and agencies in the Americas and EU regions, as well as activating local online business for the company's new flagship brands, Ecozen and Ecotria.

Yoon Wonjae, PL of SK Chemicals' Copolyester Business Division, who planned this untact seminar, said, "Many export companies are striving to secure new local marketing methods amid the unexpected COVID-19 situation," and emphasized, "This online technology seminar will be a good alternative to expand contact points and build networking with overseas customers in a non-face-to-face environment where external activities are restricted."

Meanwhile, amid mixed performance results of major domestic chemical material companies due to COVID-19 response strategies, SK Chemicals plans to complete the expansion of copolyester production facilities by the end of June next year in preparation for the expansion of the eco-friendly plastic market. Thanks to the strong performance in quarantine materials and packaging materials following the success of the copolyester business division, SK Chemicals achieved its highest quarterly performance ever.

This content was produced with the assistance of AI translation services.