Innisfree MoEum Foundation Awards Jeju Heritage Science Prize

From the left in the photo: Song Gwan-jeong, Director of Innisfree Moeum Foundation; Hyeon Sang-yoon of Soil Tech; Professor Hyeon Hae-nam of Jeju National University; Lee Jin-ho, Chairman of Innisfree Moeum Foundation; Director Lee Sang-soon; Director Lee Nam-ho.

[Asia Economy Reporter Yujin Cho] Amorepacific Group's Innisfree Mo-eum Foundation (Chairman Jin-ho Lee) announced on the 17th that it selected Professor Haenam Hyun of Jeju National University as the recipient of the '2020 Jeju Heritage Science Award' and presented him with a plaque and a prize of 5 million won.

The Jeju Heritage Science Award is a system established to encourage scientists who protect and elevate Jeju's heritage, inheriting the spirit of love for Jeju of Amorepacific founder Chairman Seonghwan Seo, the previous generation chairman. This year's award ceremony was held at Seollokhyangsil in Dolsongi Tea Plantation, Dosun-dong, Seogwipo-si, Jeju Island, where Amorepacific first planted and cultivated Jeju green tea, adding significance to the event.

The awardee, Professor Haenam Hyun, has been working for over 30 years at the Department of Bioindustry, College of Life Resources Science, Jeju National University, elucidating the characteristics of Jeju volcanic ash soil. His major research achievements include the silicon specificity of volcanic ash soil and its relationship with groundwater, the specificity of soil organic matter, and crop absorption of heavy metals in soil using continuous extraction methods. He also conducts agricultural education annually for about 10,000 farmers and actively addresses farmers' difficulties by operating a Naver Band called 'Stories of Soil, Fertilizer, and Bugs.'

At the award ceremony, Jin-ho Lee, Chairman of the Innisfree Mo-eum Foundation, stated, “We highly appreciate Professor Haenam Hyun's contributions to preserving the value of Jeju soil and enhancing farmers' knowledge,” and added, “We hope he will continue to contribute to the production of high-quality Jeju agricultural products through ongoing soil research and educational activities.”

The Innisfree Mo-eum Foundation is a public interest foundation established in 2015 by Innisfree, an affiliate of Amorepacific Group, through a donation agreement totaling 10 billion won over five years. The foundation continues various public interest projects to cultivate and promote Jeju's nature, culture, and talents, thereby 'adding value to Jeju.'

This content was produced with the assistance of AI translation services.