IU, the face of Chamisul, invites you to a secret bar... Collaboration photoshoot with Vogue

Soju Brand's First Collaboration with Fashion Magazine... Vogue Photoshoot and Poster

[Asia Economy Reporter Lee Seon-ae] Chamisul has become the first soju brand to collaborate with a fashion magazine.

HiteJinro announced on the 18th that it collaborated with fashion magazine Vogue Korea to shoot a photo spread and produce three types of posters.

This collaboration was conducted with IU, the model for the soju brand Chamisul, under the concept of "Chamisul and IU's Secret Bar." IU stepped away from the world's gaze to show her honest self and happily participated in the shoot with the pure Chamisul. The images and videos pre-released on the official Instagram accounts of Chamisul and Vogue Korea were all produced with high quality, drawing strong responses such as "It doesn't look like an alcohol commercial but a fashion photo spread," "Very Chamisul-like," "Possible because it is the number one brand," and "The chemistry between IU and Chamisul stands out."

The photo spread shot this time was included in the November issue of Vogue Korea, and the three types of clean Chamisul and IU posters can be found nationwide at restaurants and bars through HiteJinro's sales outlets. Unreleased photo spreads will continue to be uploaded through Chamisul's official Instagram in the future.

Chamisul is a leading brand representing soju and has been showing various initiatives. It is the first and only soju brand to join the 1 trillion won club, applied the industry's first curved label, and hosted Korea's only soju festival, "Islive." Also, starting this year, it has been conducting aggressive marketing activities, including being the first soju brand to air a TV commercial in the United States.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "I believed that constantly pioneering new areas in brand communication is the mission of a leading brand," adding, "Just as we delivered Chamisul's clean brand image stylishly through collaboration with a fashion magazine, we will continue to enable people to experience Chamisul in various fields and ways."

This content was produced with the assistance of AI translation services.