Daesang Launches Global SNS Channels... Spreading the Value of Hansik Worldwide

[Asia Economy Reporter Choi Sunghye] Daesang announced on the 18th that it has launched a global shared social networking service (SNS) channel called 'Ask Savorista' in response to the ontact era. With the increase of overseas consumers enjoying ‘Hansik’ (Korean cuisine) due to the influence of the Korean Wave, the company aims to actively utilize global online platforms to spread the value of Hansik and strengthen communication with consumers.

The channel name 'Ask Savorista' is inspired by the word ‘savory,’ reflecting the ambition to widely promote the diverse flavors and cooking methods of Korean food. Daesang has launched channels on YouTube and Instagram and is presenting various contents to deliver differentiated brand messages. In the future, through the content of the shared channel 'Ask Savorista,' Daesang plans to connect SNS accounts of each branch and operate all channels efficiently.

The main contents consist of recipe videos using various product lines such as Daesang’s kimchi and gochujang, which lead the K-food market, as well as various sauces, gim (seaweed), Hongcho (fermented vinegar), and convenience foods.

First, the ‘Kimchi Mac and Cheese’ recipe, which overseas consumers unfamiliar with spicy flavors can enjoy without burden, uses Jongga’s ‘Pogi Kimchi’ and ‘Mat Kimchi.’ The ‘Kimchi Waffle Pancake’ recipe, which allows one to experience the spicy, salty, sweet, and sour tastes of kimchi evenly, uses ‘Jongga Kimchi Jeon Mix.’ The ‘Gochujang Honey Wing’ recipe, which adds the unique umami of gochujang to chicken wings, draws attention by using ‘Natural Gochujang’ released by Daesang’s global brand ‘Chung Jung One O’Food.’

Unique combinations considering global consumers’ tastes are also introduced. Various attempts stand out, such as using spicy and sweet ‘Kimchi Salsa’ and ‘Gochujang Salsa’ as nacho dipping sauces, or enjoying a different kind of barbecue with ‘Beef Bulgogi Marinade’ and ‘Pork Bulgogi Marinade’ that preserve the authenticity of Korean seasoning sauces. Additionally, menus that can be deliciously enjoyed in daily life are prepared, such as an aid made by adding chewy Hongcho jelly to tangy Hongcho and kimchi fried rice topped with olive oil gim.

Detailed information can be found on the 'Ask Savorista' channel on YouTube and Instagram.

A Daesang official said, “We launched the global shared SNS channel to promote the taste and value of K-food by utilizing online platforms that are gaining attention due to the non-face-to-face trend. We plan to continuously share useful and interesting content so that the newly launched ‘Ask Savorista’ channel can establish itself as a two-way communication window with consumers.”

This content was produced with the assistance of AI translation services.