Huh Se-hong, GS Caltex President, Pushes Forward with Gas Station New Business... Launches 'Energy Plus'

GS Caltex Unveils New Brand 'Energy Plus'
GS Caltex Gas Stations Transform into Mobility Infrastructure + Life Service Complex Spaces
Heo Se-hong: "'Energy Plus' Reflects the Will to Change and Expand Gas Stations"

[Asia Economy Reporter Hwang Yoon-joo] GS Caltex has introduced a new gas station business brand called 'Energy Plus' to respond to future environmental changes. Energy Plus, with the motto of being a 'hub of daily life,' features a variety of lifestyle services including fueling, car washing, maintenance, electric and hydrogen vehicle charging, car sharing, micro-mobility, logistics hubs, drone delivery, convenience stores, and restaurants.

On the 18th, GS Caltex held the 'Energy Plus' brand launch event at the newly opened future-oriented gas station 'Energy Plus Hub Sambang' in Seocho-gu, Seoul, attended by CEO Heo Se-hong, executives, customers, and business partners. They also unveiled the future-oriented gas station 'Energy Plus Hub,' where the Energy Plus brand was first applied. At the event, CEO Heo stated, "The newly launched Energy Plus will be a space that charges not only the energy of customers' vehicles but also the energy of their lives."

The Energy Plus brand was created under the direct leadership of CEO Heo. During brand meetings, he emphasized, "We need to create our own brand that represents our will to change and expand as an energy company," and insisted that it should be transformed into a place providing life services, not just a concept of adding a caf? to a gas station.

CEO Heo anticipates that gas stations will become key spaces for urban lifestyles in line with changes in the mobility industry, such as the expansion of the electric vehicle market. Starting with future-oriented gas stations that break away from the existing gas station model, he plans to expand services into urban lifestyle complex developments, financial services specialized for GS Caltex customers, and mobile-based communication channels.

Corporate cooperation to enhance consumer service satisfaction will also be strengthened. To actively respond to the rapidly increasing demand for electric vehicle charging, GS Caltex will operate four fast chargers, including the 350kW ultra-fast charger?the first installed among domestic oil companies?in collaboration with LG Electronics. When charging an electric vehicle at the newly established 350kW ultra-fast charger, it is expected to take about 15 minutes to reach 80% charge for electric vehicles equipped with ultra-fast charging systems, creating an optimal environment for rapid electric vehicle charging.

Additionally, GS Caltex plans to improve customer charging convenience by introducing the 'Auto Charge' service, which automatically authenticates users and processes payments when customers simply connect the charging plug to their electric vehicles, and the 'Battery Care' service, which automatically diagnoses the battery during charging and provides status information.

Meanwhile, GS Caltex plans to gradually expand by newly establishing two Energy Plus Hubs by the end of the year?one in Seoul and one in Busan?tailored to regional characteristics and customer demand.

This content was produced with the assistance of AI translation services.