Lotte Mart Holds 'Freshness is Definitely Lotte Mart' Event

[Asia Economy Reporter Seungjin Lee] Lotte Mart will hold the "Freshness is Lotte Mart" event from the 19th to the 25th, offering a variety of fresh foods at optimal prices.

Lotte Mart ranked first place for two consecutive years in the offline distribution category at the "GAP Best Practice Competition" last October, and in November, it won the grand prize, the Minister of Agriculture, Food and Rural Affairs Award, at the "Agriculture and Corporate Win-Win Cooperation Competition."

The "GAP Best Practice Competition" is an event hosted by the Ministry of Agriculture, Food and Rural Affairs, where organizations recommended by local governments nationwide are selected as winners through three rounds of evaluation, including document review and on-site inspection. Since 2014, Lotte Mart has earned the honor of first place for two consecutive years by strengthening fresh food through product operations based on production areas and being the first distributor to receive exclusive GAP facility certification for its Fresh Quality Innovation Center.

The grand prize-winning "Agriculture-Corporate Win-Win Cooperation Competition," hosted by the Ministry of Agriculture, Food and Rural Affairs and the Korea Chamber of Commerce and Industry, awards cases that create results through win-win models among agriculture, corporations, and local governments, positively impacting the development of the agricultural and food industry. Lotte Mart received the grand prize in recognition of its various activities under the "Korea Production Area Determination" project.

Proving its competitiveness in fresh foods, Lotte Mart is holding the "Freshness is Lotte Mart" event, offering popular fresh foods at affordable prices.

Representative products include "GAP Jujube Cherry Tomatoes (1kg/pack/Korean)" at 7,980 won with a 1,000 won discount for L.Point members, "GAP Jeju Golden Hyang (4-8 pieces/bag/Korean)" at 8,800 won with a 2,000 won discount for L.Point members, and "GAP Pears (2-4 pieces/bag/Korean)" and "GAP Eggplants (2 pieces/Korean)" sold at 15,800 won and 1,480 won respectively.

Additionally, "Buyeo Golden Tomatoes (500g/pack/Korean)" are offered at 6,980 won with a 1,000 won discount for L.Point members, and "Miryang Ice Valley Apples (5-6 pieces/bag/Korean)" and "Cheongsong Apples (4-6 pieces/bag/Korean)" are sold at 10,800 won each, with a price of 8,800 won per bag when purchasing two or more bags.

Lee Eunseung, Head of Fresh Food Division 1 at Lotte Mart, said, "Lotte Mart, which has focused on fresh foods to strengthen the competitiveness of large marts, has proven its competitiveness by ranking first in various fresh food competitions," adding, "We plan to continuously offer food products that customers can trust and feel that freshness truly belongs to Lotte Mart."

This content was produced with the assistance of AI translation services.