Martial Arts, 'Dubai Exhibition and Export Video Consultation' Successfully Concluded

[Asia Economy Reporter Hwang Yoon-joo] The Korea International Trade Association (KITA) successfully concluded an on-offline exhibition consultation held simultaneously in Dubai and Seoul.

KITA, in collaboration with the Ministry of SMEs and Startups, held the "Korean Promising Consumer Goods Companies Dubai Exhibition and Export Video Consultation" for four days from the 10th at the Address Dubai Marina Hotel in Dubai and COEX in Seoul.

During the three-day B2B video consultation, 50 domestic companies in the beauty, fashion, and daily consumer goods sectors, including the national representative joint brand "Brand K," participated along with 197 buyers from nine Middle Eastern countries such as the United Arab Emirates (UAE), Saudi Arabia, and Kuwait. A total of 639 consultations worth $14.87 million were conducted. Notably, more than half of the consultations were requested by buyers after directly checking product samples on-site, leading to several companies discussing contract signings immediately during the consultation.

Oh Jeong-kyo, CEO of AthenaNex, which exports fashion masks, said, "Consultations with UAE buyers proceeded smoothly, reaching the final stage of a $30,000 export contract, and we agreed to send an initial shipment of 10,000 masks by the end of November. Additionally, we are currently negotiating exports with several other buyers, so we are very satisfied."

Jung Cheol-hyun, CEO of Entrade, stated, "We achieved good results, including meeting buyers requesting exclusive sales rights during this consultation. We will discuss specific contracts through follow-up meetings starting next week."

TradeWave, whose main product is neck mask packs, plans to negotiate detailed contract terms by the end of the year aiming for online entry into Amazon UAE in January next year. Suanatural, a cosmetics export company, also shared good news by discussing entry into the online shopping mall of Sharaf DG, a major local distributor, and the offline beauty shop of Bayt Al Arab.

On the last day, various promotional events were held, including a makeup show, influencer live broadcasts, and instant purchase consultations with Korean companies, allowing not only buyers but also general consumers to directly experience Korean products. Despite limited entry due to local quarantine guidelines, 335 people visited in one day, showing strong interest.

Furthermore, the association conducted a one-month pre-event promotion with 20 influencers and participating companies' products, created product introduction pages for participating companies, and promoted to about 1.75 million Middle Eastern consumers through Facebook.

This content was produced with the assistance of AI translation services.