Gyeongbuk Province Signs MOU with 'Chorokmaeul' to Expand Market Channels for Eco-Friendly Agricultural Products

Governor Lee Cheol-woo is taking a commemorative photo after signing a business agreement with Mojin, CEO of Chorokmaeul Co., Ltd.

[Asia Economy Yeongnam Reporting Headquarters Reporter Park Dong-wook] Gyeongsangbuk-do signed a business agreement with Chorokmaeul, a leading domestic eco-friendly and organic brand, on the 17th at the provincial office to expand the market for eco-friendly and organic agricultural products.

The signing ceremony was attended by Governor Lee Cheol-woo, Mo Jin, CEO of Chorokmaeul Co., Ltd., executives and related personnel, and producer groups. This agreement was prepared to support farmers who are having difficulties selling eco-friendly and organic agricultural products due to the suspension of school meals caused by the delay in school openings amid the spread of COVID-19.

Gyeongbuk Province and Chorokmaeul Co., Ltd. plan to cooperate in ▲ stabilizing the supply and demand and purchasing at appropriate prices of eco-friendly and organic agricultural products ▲ establishing a production and supply system for high-quality eco-friendly and organic agricultural products ▲ conducting promotional and sales events using Chorokmaeul’s online and offline distribution networks.

Chorokmaeul Co., Ltd. is a domestic eco-friendly and organic distribution company that started with its first store in Mapo, Seoul in 2002 and sells a total of about 1,500 products including eco-friendly and organic agricultural products and organic foods through 396 stores nationwide and an online shopping mall, achieving annual sales of 200 billion KRW.

In particular, taking this business agreement as an opportunity, Chorokmaeul plans to conduct a large-scale 'Special Sales Exhibition' for 21 days until the 6th of next month at its 396 stores nationwide to promote and stimulate consumption of Gyeongbuk eco-friendly and organic agricultural products.

Governor Lee Cheol-woo expressed his expectations, saying, "This business agreement will greatly help secure appropriate sales channels for excellent eco-friendly and organic agricultural products produced in the province and especially expand the market for farmers who are having difficulties selling due to the suspension of school meals."

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