Haenam-gun, Local Food Discovery Energizes Secondary and Tertiary Industries

Financier Sweet Potato Bread Wins Excellence Award at Agriculture-Enterprise Win-Win Cooperation Contest

Hyunmi Lee, CEO of Haenam Financier, won the Excellence Award at the '2020 Win-Win Cooperation Competition between Agriculture and Enterprises' hosted by the Korea Chamber of Commerce and Industry and the Ministry of Agriculture, Food and Rural Affairs. (Photo by Haenam-gun)

[Asia Economy Honam Reporting Headquarters Reporter Kim Hyun] Haenam-gun, Jeollanam-do announced on the 17th that the sweet potato bread from Pinangsie Bakery in Haenam won the Excellence Award at the '2020 Win-Win Cooperation Competition between Agriculture and Enterprises' hosted by the Korea Chamber of Commerce and Industry and the Ministry of Agriculture, Food and Rural Affairs.

The Win-Win Cooperation Competition is organized to discover and award outstanding cases where the agricultural sector and enterprises mutually cooperate to enhance competitiveness and contribute to creating added value in agricultural food products, thereby further spreading a culture of win-win cooperation.

In this competition, which marked its 6th year this year, a total of 28 cases were submitted through local governments and the Agricultural Food Win-Win Cooperation Promotion Headquarters, and after document and interview evaluations, 10 outstanding cases were finally selected.

Pinangsie Bakery won the Excellence Award and received a commendation from the Minister of Agriculture, Food and Rural Affairs by standing shoulder to shoulder with major corporations such as Nongshim Kellogg and CJ ENM with its sweet potato bread.

The sweet potato bread, shaped exactly like a sweet potato and filled with soft sweet potato inside, was launched in 2018 and has gained great popularity as a representative local specialty product.

In particular, it was highly evaluated for using local food ingredients entirely produced by local farmers, such as sweet potatoes and glutinous rice, and for contributing to the development of secondary and tertiary industries by attracting external visitors through food. The award ceremony was held on the 12th at the Korea Chamber of Commerce and Industry building.

A county official stated, “Sustainable growth of the local industry is possible through win-win cooperation between agriculture and enterprises,” and added, “We will continue to take interest in and support the overall rural convergence industry to further increase the added value of the nation’s largest agricultural county.”

This content was produced with the assistance of AI translation services.