24 Value-for-Money Foods Under 5,500 Won at Rest Areas Selected by Korea Expressway Corporation

[Asia Economy Reporter Moon Jiwon] Korea Expressway Corporation announced on the 17th that it has selected 24 nationwide rest area dishes under 5,500 won that are both affordable and delicious as 'Practical EX-FOOD.'

According to the Expressway Corporation, 24 menus with excellent cost-effectiveness and great taste, such as 'Ppongnip Kongnamul Bibimbap' from Busan Wonju Rest Area and 'Healthy Mushroom Tofu Rice Bowl' from Sacheon Rest Area, were included in the 2021 Practical EX-FOOD.

The Expressway Corporation selected the menus through evaluations reflecting sales volume, customer satisfaction, menu distinctiveness based on local specialties, and tasting assessments by external experts.

Practical EX-FOOD was introduced to further improve the marketability and diversify the variety of cost-effective menus sold at highway rest areas for 5,500 won or less. Since July, 179 recipes have been developed and sold nationwide at rest areas.

Considering customers' diverse tastes, the Expressway Corporation has differentiated EX-FOOD into two price categories from this year: 'Practical' (under 5,500 won) and 'Premium' (8,000 won or more), and is conducting selection contests to continuously strengthen menu competitiveness.

They are also developing reasonably priced menus such as 'Collabo EX-CAFE' in collaboration with coffee brands and the self-developed '休 (Hyu)-Ramen.'

Kim Sungjin, head of the Rest Facilities Division at the Expressway Corporation, said, "Although we could not provide satisfactory service this year due to COVID-19, we will strive to become a beloved highway rest area through thorough quarantine measures and continuous menu development."

This content was produced with the assistance of AI translation services.