Amorepacific Group Invests 3 Billion KRW in Beauty MCN 'Deemil'

Collaboration in Beauty Influencer Content and Commerce Areas

[Asia Economy Reporter Yujin Cho] Amorepacific Group has made a strategic investment of 3 billion KRW in the beauty-specialized multi-channel network (MCN) company Dmill (Different Millions, CEO Heonju Lee).

Dmill is a media startup that operates beauty content and commerce businesses with over 250 partner creators. Through partner creators such as Jella, Woorin, Chaengit Beauty, Jaeyu, Jeje, and Hakonyang, it has conducted content campaigns with more than 500 domestic and international brands, achieving over 500 million views. In addition to the beauty MCN, it also operates the e-commerce platform Divine and its own brand Awoleuz.

Lee Youngjin, Executive Director of Amorepacific NGI Division, stated, “Through this investment, Amorepacific Group plans to build a close cooperative relationship in the beauty influencer content and commerce sectors as a strategic investor (SI). We expect to create synergy in strengthening digital marketing capabilities through Dmill, which has high expertise in the beauty field among MCNs.”

Heonju Lee, CEO of Dmill, said, “The combination of one-person media and commerce within the beauty industry is creating new opportunities. We aim to grow into a vertical media company that combines content commerce and our own brand, using this investment as a stepping stone.”

This content was produced with the assistance of AI translation services.