Dongsuh Foods Launches 'Maxim X Universal Studios Special Package'

[Asia Economy Reporter Lee Seon-ae] Dongseo Foods announced on the 17th that it will collaborate with the famous American film production company 'Universal Studios' to release a limited edition 'Maxim X Universal Studios Special Package' featuring classic movies such as 'Jaws', 'Back to the Future', and 'Jurassic Park'.

The Maxim X Universal Studios Special Package is the fourth brand collaboration of Maxim Coffee Mix, following 'Kakao Friends', 'Kitty Bunny Pony', and 'Moomin'. Although these movies were released a long time ago, the package captures the timeless emotions of Universal Studios' classic films loved worldwide and blends them into the Maxim brand.

This package includes four types: ▲Maxim Mocha Gold Mild ▲Maxim Mocha Gold Light ▲Maxim Mocha Gold Simple Latte ▲Maxim White Gold. Each coffee mix stick and package features various illustrations inspired by movie posters, iconic scenes, and symbols, adding visual enjoyment.

Additionally, targeting consumers in their 20s to 40s who prefer limited edition goods, the package includes five special goods that can be practically used in daily life, such as a blanket, temperature-changing mug, tin case and carrier tag set, popcorn container, and figure tumbler, all featuring illustrations based on the movies' images, adding unique fun.

Marketing Manager Seo Yoon-sik said, “This Maxim X Universal Studios collaboration was planned to deliver a new kind of enjoyment to consumers by adding the classic emotions of long-loved Universal Studios films to the familiar brand image of Maxim Coffee Mix. Going forward, Dongseo Foods will continue to introduce various products that satisfy consumer tastes and promote the unique charm of Maxim Coffee through differentiated marketing.”

This content was produced with the assistance of AI translation services.