Fila Launches Winter Collection

A Collection of Unique Winter Street Looks

[Asia Economy Reporter Yujin Cho] Global sports brand Fila announced on the 16th that it has launched a 'Winter Collection' consisting of stylish short down and mid down jackets, shoes, and accessories for this winter.

Under the theme 'Fila on the Street,' the collection features a unique combination of Fila's heritage and sports street sensibility, proposing a distinctive style of winter fashion.

The representative item of this winter collection is the ‘Acro Reversible Short Down.’ The outer side features Fila's signature three-tier color block design, while the inner side has a logo point design applied to the short down jacket.

It highlights Fila's unique heritage while adding the recently popular newtro sensibility. Depending on personal preference and coordination, the wearer can choose which side of the outer shell to wear, adding practicality. The down material ensures basic warmth.

Available in three colors: Skin Pink, Natural Beige, and Dark Red, the sizes range from 85 to 105 in increments of 5. Additionally, the collection includes the ‘Color Blocking Oversized Down’ featuring Fila's signature V-color accents, and the ‘Popcorn Mid Down’ with a boa material accent on the front center of the jacket.

There is also a variety of stylish shoes to roam the streets with. In particular, the ‘Curblet’ is a new running shoe featuring Fila's proprietary technology with the ‘Energized 2.0’ midsole. The Energized 2.0 midsole provides optimal cushioning, ensuring comfortable wear even during extended movement and walking. The shoe materials are mixed in various ways, and the color block design maximizes a trendy atmosphere.

Sizes are available from 220 to 285mm in increments of 5. The trail mood ‘Interlation Light’ and the court shoe ‘Court Ace,’ reflecting Fila's unique personality, also strongly support this winter collection.

The collection also includes accessories with sophisticated colors, unique materials, and stylish designs such as the ‘Explorer Boa Hip Sack’ made with the recently popular boa fleece material and the ‘Cocoa Backpack’ made of corduroy, making it perfect for creating a stylish winter street look this season.

Meanwhile, Fila has attracted attention by releasing a new advertisement featuring global model BTS in line with the launch of the winter collection. BTS, dressed in various Fila down jackets and shoes, perfectly embodied the charm of Fila's winter look with their charismatic presence, drawing attention. The new BTS advertisement for the Fila 2020 Winter Collection can be viewed on Fila's official social network services (SNS) and website.

Customers who purchase Fila products worth more than 70,000 KRW at nationwide Fila stores, Fila's official online store, or Musinsa Store will receive a 2021 Fila calendar featuring BTS.

A Fila representative said, “We have introduced a winter collection that adds the trendiest street sensibility to Fila's unique heritage sensibility,” and added, “Centered on short down and mid down jackets, Fila's winter collection, which stands out with unique designs, colors, and unusual material combinations, is expected to offer a fresh proposal to consumers looking for distinctive winter fashion.”

This content was produced with the assistance of AI translation services.