CU and Seoul Milk Join Hands to Launch 'Strawberry Sandwich'

[Asia Economy Reporter Seungjin Lee] CU is partnering with Seoul Milk Cooperative, the No. 1 dairy company in Korea, to launch the ‘Seoul Milk Strawberry Sandwich’ on the 17th.

The newly released CU Seoul Milk Strawberry Sandwich is made using domestically grown Seolhyang strawberries and milk cream made from Seoul Milk. The rich flavor of the milk cream, made from 100% domestic milk, harmonizes with the sweet fresh strawberries, enhancing the softness of the strawberry sandwich.

The product packaging features the trademark milk drop pattern design of the Seoul Milk Cooperative. The price is 2,500 KRW.

CU’s strawberry sandwich has been extremely popular, ranking No. 1 in the sandwich category sales every year upon release. Over the past three years, it has shown more than double sales growth annually, with 112.5% in 2017, 142.2% in 2018, and 109.8% in 2019.

As the strawberry sandwich experiences explosive popularity each year causing supply shortages, CU also offers a mobile pre-order service so customers can purchase the product anytime and anywhere they want. To use this service, customers can select the pick-up date and store in the reservation purchase tab of the PocketCU mobile application.

Through the production of the Seoul Milk Strawberry Sandwich, CU expects to support dairy farmers who are facing difficulties due to school meal suspensions and increased imported milk by using more than 6 tons of domestic raw milk per month on average.

Additionally, on the 19th, CU will release three strawberry desserts for strawberry enthusiasts: ‘Fresh Cream Strawberry Omelette,’ ‘Very Very Strawberry Milk Choux,’ and ‘Very Very Strawberry Cream Bread.’ The Fresh Cream Strawberry Omelette (2 pieces, 3,000 KRW) is a refrigerated dessert topped with whole fresh strawberries on fresh cream, combining the sweet Nonsan strawberries with smooth fresh cream for a delightful treat.

The Very Very Strawberry Cream Bread (1,600 KRW) is a chewy bread made with tapioca starch, filled generously with strawberry cream and strawberry jam, while the Very Very Strawberry Milk Choux (4 pieces, 1,800 KRW) is a choux cream filled with sweet and thick strawberry milk cream.

Yoo Gahee, MD of the BGF Retail Ready Meal Team, said, “The strawberry sandwich is a popular winter product with a solid fan base comparable to representative winter snacks like steamed buns and roasted sweet potatoes,” adding, “CU will continue to strive to allow customers to enjoy a variety of strawberry series products made with high-quality domestic strawberries at nearby convenience stores.”

This content was produced with the assistance of AI translation services.