The Sofa from the Drama 'Penthouse'... SK Stoa 'Zacomo' Special Exhibition

[Asia Economy Reporter Cha Min-young] SK Stoa announced on the 16th that it will hold the ‘JACOMO Special Exhibition’ in collaboration with SBS and JACOMO until the end of December.

The sofa brand JACOMO is currently featured in various locations such as living rooms, studies, and offices used by characters in the popular SBS drama ‘Penthouse,’ capturing viewers’ attention. In particular, as Penthouse has become the number one rated Monday-Tuesday drama, the JACOMO sofas featured in the drama are also gaining attention.

In response, SK Stoa has prepared the JACOMO special exhibition utilizing content from the hit SBS drama Penthouse. The ‘JACOMO Pante, Emblem, and Patten series’ used by the drama’s main characters will be sold online at the lowest prices. Especially, the ‘Pante’ sofa placed in the living room space of the main characters Su-ryun (Lee Ji-ah) and Dan-tae (Uhm Ki-joon) is a newly introduced high-end minimalist sofa from JACOMO, available first at SK Stoa. The JACOMO Bola series will be sold exclusively at SK Stoa.

To clearly showcase the appeal of JACOMO products, SK Stoa has newly revamped the SBS Pick page within the SK Stoa mall and will present expert interviews and editorial content. Through an interview with the JACOMO designer, customers will learn about ‘behind-the-scenes stories of JACOMO sofas in the drama Penthouse, space interior design, and sofa purchasing tips.’ The editorial content, designed to give the feel of reading a magazine, maximizes the charm of JACOMO sofas.

Kim Hyung-jun, Head of Commerce Business Group 2 at SK Stoa, said, “As a distribution platform, I believe SK Stoa’s role is to make the products we sell more attractive and trustworthy.” He added, “We will continue to showcase good products to customers using various methods without being constrained by the format and composition of content, and strive to continue successful cases of media commerce.”

Meanwhile, on the 9th of next month, a mobile live broadcast of ‘SK Stoa X Penthouse X JACOMO’ is being prepared through GetTV’s ‘Get Something Live,’ a YouTube channel offering various benefits.

This content was produced with the assistance of AI translation services.