"November Shopping: Domestic Shopping Preferred Twice as Much as Direct Overseas Purchase"

Tmon Conducts November Shopping Survey with 800 Participants

[Asia Economy Reporter Kim Cheol-hyun] TMON (CEO Lee Jin-won) announced on the 16th that, based on a survey conducted with about 800 customers in November titled 'Black Friday Season Shopping Survey,' nearly twice as many respondents said they use domestic shopping mall events rather than overseas direct purchases. The main reason was found to be 'convenience in purchasing and delivery (61.2%).'

In the survey conducted over five days from November 5 to 8, about half of the respondents (47.4%) said they use domestic shopping mall events for Black Friday season shopping in November, while only one in four (25.4%) said they make overseas direct purchases.

The most common reason for not making overseas direct purchases was 'domestic shopping malls are convenient for purchasing and delivery (61.2%, multiple responses allowed).' This was followed by responses citing 'ease of returns and exchanges (44.9%)' and 'competitive prices and products (44.4%)' as reasons for using domestic shopping malls. Among those who do make overseas direct purchases, 61.6% cited 'lower prices' as an advantage, followed by 'discount sales of brand products with fewer events (36.3%).' On the other hand, 'difficulty with returns and exchanges (72.8%)' and 'unstable delivery times (58.8%)' were reasons for reluctance toward overseas direct purchases.

The key purchase items during the November Black Friday season were home electronics such as TVs (25.3%) and laptops and PC accessories (18.9%), totaling 44.2% for electronics. Fashion and beauty products followed with 41.1%, and kitchen and household goods accounted for 7.4% of purchase intentions. The items with the highest purchase satisfaction were electronics (43.1%), fashion and beauty (40.8%), and kitchen and household goods (7.2%), in that order.

The shopping budget for the November Black Friday season was most commonly 'under 300,000 won' at 44.2%, followed by 'over 300,000 won up to 500,000 won (17.6%)' and 'over 500,000 won up to 1,000,000 won (16.5%).' Those spending 'over 1,000,000 won' accounted for 11.5%.

This content was produced with the assistance of AI translation services.