Hanssem Offers '3D Model House' Experience at Design Park Starfield Anseong Branch

A 'Experiential Total Home Interior' Store Featuring 57 Nearby Apartments Styled with Rehouse Package

The appearance of Hanssem 'Design Park Starfield Anseong Branch'.
[Photo by Hanssem]

[Asia Economy Reporter Kim Jonghwa] Hanssem Co., Ltd., a comprehensive home interior specialist company, has opened 'Hanssem Design Park' on the 2nd floor of Starfield Anseong, which has emerged as the largest shopping theme park in the southern Gyeonggi commercial district with various experiential spaces. Starting with the Design Park Anseong branch, Hanssem plans to actively expand experiential total home interior stores incorporating digital services.

'Hanssem Design Park Starfield Anseong' reflects recent consumer trends where interest in home decoration has increased due to the rise of stay-at-home lifestyles, and digital-based stores are gaining popularity through contactless consumption. Covering approximately 2,800㎡, it exhibits everything needed for home decoration, from daily necessities and furniture to remodeling, and introduces a differentiated strategy that allows customers to enjoy home interior consultations based on various digital services such as QR codes and VR.

First, Hanssem introduces the 'O2O (Offline to Online)' service for the first time, enabling customers to purchase offline store furniture, which is only available at Hanssem stores, online as well. Each piece of furniture displayed in the store, such as sofas and mattresses, is attached with a QR code, allowing customers to scan the QR code with their mobile phones and be directed to the product's online purchase page. Customers can conveniently order products from home via the QR code without needing to revisit the store for purchase.

The 'VR Experience Zone' realizes virtual reality implementations of over 250 floor plans from 57 apartments located near stores such as Anseong and Pyeongtaek, furnished with Hanssem furniture and remodeling packages.

The Anseong branch has increased the number of VR floor plans of nearby apartments by more than five times compared to existing Hanssem Design Parks, strengthening VR content for local residents. At kiosks installed in the store, customers can select their apartment floor plan and preferred interior style, and see a virtual reality representation of their home completed with Hanssem's remodeling package, the 'Style Package,' allowing them to explore the entrance, living room, kitchen, master bedroom, and more.

At the Anseong branch, customers can also experience model houses decorated identically to actual apartment layouts. Three popular styles of Hanssem remodeling products, the 'Rehouse Style Package'?'Modern Cream Black (20-pyeong type),' 'Super Gray (30-pyeong type),' and 'Modern White 3 (40-pyeong type)'?are furnished like real homes, enabling customers to see and touch the post-construction appearance and receive consultations.

QR codes and VR services are also introduced in the three model houses, providing customized remodeling consultation services that allow customers to change colors according to their preferences. By accessing the QR code attached to the model house, customers can enter a page where the model house is implemented in VR. Within the VR model house, customers can change the wallpaper, flooring, panels, and other elements to desired colors and combine styles to suit their tastes.

A Hanssem representative said, "Starfield Anseong, a shopping theme park gathering various experiential stores enjoyed with family, will be an opportunity for Hanssem to fully launch digital-based experiential stores," adding, "Starting with Design Park Anseong, we will continue to develop new digital home interior consultation services that customers have never experienced before."

This content was produced with the assistance of AI translation services.