Daesang Cheongjeongwon, Anjuya Homepub Launches 5 Types of 'Fried Snacks'

[Asia Economy Reporter Choi Sunghye] Daesang Cheongjeongwon announced on the 16th that it has newly launched the ‘Anjuya’ Home Pub line and expanded its product range by releasing five types of fried anju (snacks served with alcohol).

Cheongjeongwon is leveraging the expertise of ‘Anjuya,’ which has led the frozen anju home meal replacement (HMR) market, to launch the Home Pub line. Their strategy is to expand the consumer base with ‘addictive anju you keep thinking about’ and trendy, differentiated anju menus.

The new ‘Fried Anju’ five types apply frying technology optimized for air fryers to achieve a crispy texture as if freshly fried. The menu includes ▲Boneless Chicken Feet Fry ▲Chicken Skin Fry ▲Chicken Gizzard Fry using special chicken parts, and ▲Webfoot Octopus Fry ▲Dried Pollack Fry, which are reminiscent of specialty restaurants and pair well with beer, allowing consumers to enjoy according to their preferences.

The ‘Boneless Chicken Feet Fry’ features a harmony of spicy and chewy chicken feet with crispy batter, while the ‘Chicken Skin Fry’ is seasoned with chili seasoning and fried crispy, characterized by a clean spicy flavor. The ‘Chicken Gizzard Fry’ combines a chewy texture with a spicy and savory taste, making it perfect as a beer snack. The ‘Webfoot Octopus Fry’ is coated with a spicy and sharp batter on chewy webfoot octopus, and the ‘Dried Pollack Fry’ has a savory flavor that stimulates the appetite the more you chew.

By cooking in an air fryer preheated to 200℃ for 10 to 15 minutes, you can easily enjoy crispy fried snacks at home. The products are available through various channels such as discount stores like E-mart and Lotte Mart, as well as online.

This content was produced with the assistance of AI translation services.