AK Mall's Singles' Day 'Live Broadcast' Sales Double Compared to Last Year

Minister Sung Yun-mo of the Ministry of Trade, Industry and Energy is watching the real-time mobile live broadcast that AK Mall is streaming to China.

[Asia Economy Reporter Lim Hye-seon] AK Mall, an online comprehensive mall operated by AK Plaza, announced on the 15th that its live broadcast sales performance during China’s Singles' Day (Guanggunje) period increased by 100% compared to last year.

Since June 2016, AK Mall has been operating a dedicated ‘AK Mall’ pavilion on Tmall, China’s leading online shopping mall, registering and selling domestic department store brand products in the form of a typical online shopping mall. Since October last year, AK Mall has actively strengthened its ‘untact’ sales channel by collaborating with its Chinese partner ‘Kaiseon,’ stationing Chinese shopping hosts in Korea and conducting live broadcasts from a studio.

The live broadcast sales performance of AK Mall during this year’s Singles' Day period from the 1st to the 11th showed approximately 100% growth compared to last year’s Singles' Day period, and a 660% increase compared to the same period last month. To prepare for this Singles' Day, AK Mall increased its broadcast time by about 24% compared to last year. As a result, along with sales performance, the dedicated pavilion’s visitor count and page view metrics also increased by 234%.

A representative from the AK Mall platform team stated, “We focus on selling domestic cosmetic brands that have high recognition in China,” adding, “Above all, smooth sales and supply through collaboration with brands positively influenced the performance.”

To continue the sales momentum from this Singles' Day, AK Mall is preparing for a second Singles' Day event on December 12. Going forward, while focusing on beauty brands such as cosmetics, AK Mall plans to continuously strengthen its competitiveness by discovering and introducing fashion apparel brands with high growth potential.

Meanwhile, on the 13th, during the ‘Korea Sale Festa’ period, Minister Sung Yun-mo of the Ministry of Trade, Industry and Energy, Cheon Young-gil, Director of the SME Policy Bureau, and Kim Sang-mook, Head of the Innovation Growth Headquarters at KOTRA, visited the live broadcast site of overseas famous shopping mall tenants to observe. They listened to AK Plaza CEO Kim Jin-tae about the business status and future plans and encouraged the staff. They also appeared on the live broadcast conducted at the actual store to deliver greetings to Chinese consumers.

This content was produced with the assistance of AI translation services.