Peugeot Joins Naver Smart Store... 10 Million KRW Discount on 508 Allure

[Asia Economy Reporter Suyeon Woo] French automobile brand Peugeot announced on the 13th that it will strengthen digital marketing by entering Naver Smart Store, an online shopping platform, as the first domestic automobile brand to do so.

Peugeot's official importer Hanbul Motors has set a strategy to increase online customer touchpoints through joint marketing with Naver, aiming to provide a convenient and safe online purchasing environment.

To commemorate Peugeot's entry into Naver Smart Store, special discounted products have been prepared for customers using the Peugeot Smart Store. The period lasts until November, and the target model is the Peugeot 508 2.0 Allure trim. The vehicle, normally priced at 44.5 million KRW, can be purchased through the Peugeot Smart Store at a discounted price of 34.886 million KRW, approximately 10 million KRW off.

Peugeot 508 Allure sold on Naver Smart Store / Photo by Peugeot

The purchase method involves paying a 100,000 KRW deposit at the Peugeot Smart Store, and then the vehicle is delivered following the guidance of a salesperson at the showroom designated by the customer. Customers can apply a 580,000 KRW reduction from the individual consumption tax cut, a 20% special promotion ongoing in November, and an additional 150,000 KRW discount for Peugeot Smart Store customers. Customers who take delivery will receive a free Line Friends smartphone holder with wireless charging functionality.

Song Seung-cheol, CEO of Hanbul Motors, said, "In line with the recent trend of the prolonged COVID-19 pandemic activating online markets, we decided to enter Naver Smart Store as the first in the automobile industry to provide customers with a more convenient and safe vehicle purchasing environment."

The Peugeot 508 2.0 Allure trim features a luxurious and stylish interior and exterior design, including full LED headlamps and the 'i-Cockpit' interior focused on ergonomic design. It applies frameless doors to lower the overall height by more than 35mm and delivers solid driving performance.

Additionally, it is equipped with frequently used advanced driver assistance systems (ADAS) such as front and rear parking assist sensors, lane departure prevention, active safety brake, active blind spot monitoring, and auto high beam assist, enhancing driving safety.

This content was produced with the assistance of AI translation services.