Simmons Bed Opens Flagship Store 'Simmons Gallery Ilsan Goyang Branch'

Two-Story Building Near Starfield Goyang... Meeting Growing Demand in Nearby Areas Like Goyang and Paju

Simmons Bed Opens Flagship Store ‘Simmons Gallery Ilsan Goyang Branch’

Simmons Bed has opened its flagship store, 'Simmons Gallery Ilsan Goyang Branch.'
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Sleep specialist brand Simmons has opened the ‘Simmons Gallery Ilsan Goyang Branch’ in Goyang, Gyeonggi Province.

Simmons Gallery is Simmons Bed’s directly operated flagship store and a lifestyle showroom reflecting differentiated spatial communication by region. Simmons Gallery Ilsan Goyang Branch is located in Dongsan-dong, Deogyang-gu, Goyang City. Thanks to its geographical advantage near Starfield Goyang, the largest shopping mall in the northwest metropolitan area, and its proximity to major arterial roads such as the Outer Ring Road and Goyang-daero, it is expected to secure customer demand not only from Deogyang-gu, Ilsandong-gu, and Ilsanseo-gu including KINTEX in Goyang City but also from Paju, Gimpo, and Yeonsinnae areas.

Consisting of two above-ground floors, Simmons Gallery Ilsan Goyang Branch offers different concepts on each floor to provide various attractions to visiting customers. The first floor, where customers can experience the limited edition ‘Beautyrest 1870’ mattress and frame released to commemorate the brand’s 150th anniversary and the top-tier mattress collection of Korea Simmons, ‘Beautyrest Black,’ emphasizes sophistication. The combination of black and charcoal colors creates a calm yet luxurious atmosphere, making visitors feel as if they are in a luxury hotel.

In addition, the dismantled mattress of ‘Kelly,’ the top model of ‘Beautyrest Black,’ is displayed in the center of the store, allowing customers to visually confirm Simmons Bed’s technology and expertise. There is also a ‘Heritage Alley’ space where visitors can explore Simmons’ 150-year history, providing various content even during shopping.

The second floor is designed with a green and white combination to create a more comfortable atmosphere where customers can closely examine each product. The emerald green carpet creates an overall calm feeling, while the walls are decorated with a combination of olive green and white colors to add a lively touch. This area displays mattresses and bed frames in various sizes, from super single (SS) beds suitable for children’s rooms to family beds, attracting family customers. Additionally, the entire furniture and bedding collection of the lifestyle collection ‘Kenosha’ is harmonized here, allowing visitors to experience the ‘Simmons Look’ styled entirely with Simmons products.

Moreover, Simmons Bed has prepared a ‘Technical Zone’ where customers can check the unique mattress design know-how. Visitors can experience the ‘Zoning system,’ which combines and arranges pocket springs with different elasticity, support, and shapes, and the ‘Layering technology,’ which combines over 50 types of premium internal materials on top of the pocket springs.

To commemorate the opening of Simmons Gallery Ilsan Goyang Branch, a gift event is also being held. Customers who purchase over a certain amount at the store will receive Simmons’ lifestyle collection ‘Kenosha’ hotel bedding sets and pocket spring pillows as gifts. All gifts are limited in quantity and provided on a first-come, first-served basis, and the event may end early once the gifts run out. Simmons Bed is also conducting a dramatic discount event of up to 20% at official Simmons stores nationwide in celebration of the brand’s 150th anniversary.

This content was produced with the assistance of AI translation services.