Lotte Mart Wins Grand Prize at 'Agriculture-Business Win-Win Cooperation Competition'

At the win-win cooperation contest awards ceremony held at the Korea Chamber of Commerce and Industry on the 12th,
Kim Jong-gu, Food Industry Policy Officer of the Ministry of Agriculture, Food and Rural Affairs (left), and Kim Chang-yong, Head of Product Division at Lotte Mart, are taking a photo together. (Photo by Lotte Mart)

[Asia Economy Reporter Lee Seung-jin] Lotte Mart announced on the 13th that it won the grand prize, the Minister of Agriculture, Food and Rural Affairs Award, at the ‘Agriculture-Corporate Win-Win Cooperation Competition’ hosted by the Ministry of Agriculture, Food and Rural Affairs and the Korea Chamber of Commerce and Industry.

Now in its 6th year, the ‘Agriculture-Corporate Win-Win Cooperation Competition’ is held to spread a culture of win-win cooperation at the private sector level by discovering cases that have created results through win-win models among agriculture, corporations, and local governments, and have had a positive impact on the development of the agro-food industry. Organizations nationwide apply directly or are recommended by local governments, and winners are selected through document evaluation and on-site inspection.

Lotte Mart participated under the theme ‘Korea Sanji Ddukshim Project - Differentiating the Value of Fresh Food through Win-Win Cooperation to Expand Local Food’ and won the grand prize. Since 2014, Lotte Mart has introduced local food, providing stable sales channels to farms and supplying excellent products to customers, thereby establishing a virtuous cycle structure that revitalizes the regional economy based on producers.

In addition, it is analyzed that Lotte Mart received favorable evaluations for implementing the ‘Korea Sanji Ddukshim’ project to expand local food, carrying out various activities such as product development, producer group education, and establishing its own quality standards.

Moon Young-pyo, CEO of Lotte Mart, said, “Lotte Mart stores are the production sites themselves, and as a result of various efforts to realize the value of Lotte Mart fresh food, we were able to win the grand prize at this competition,” adding, “We will continue to discover excellent local agricultural, fishery, and livestock products and introduce products that customers can trust and enjoy.”

This content was produced with the assistance of AI translation services.