International Tourism Association Webinar Attended by Andong Mayor Kwon Young-se Proposes 'Global Joint Marketing'

Mayor Kwon Young-se of Andong City presenting solutions for the tourism industry in the COVID-19 era at the Ampoet webinar on the 11th.

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongwook Park] Gyeongbuk Andong City Mayor Kwon Young-se participated in the webinar hosted by the International Tourism Association 'AMFORHT' on the 11th and presented global joint marketing strategies suitable for the post-COVID-19 era.

According to Andong City on the 12th, this webinar was held as a session of the 11th Asian Leadership Conference (ALC) under the theme of seeking new values to guide the global tourism industry, which is simultaneously experiencing a paradigm shift due to COVID-19.

The conference was attended by 11 leading figures in global tourism, including Philippe Fran?ois (France), former UNWTO (United Nations World Tourism Organization) Secretary-General Francesco Frangialli, Taleb Rifai, Bahrain's Minister of Culture, Jamaica's Minister of Tourism, and others.

Mayor Kwon introduced Andong's four World Heritage sites and one Memory of the World heritage during the Part 2 presentation on Andong's case, held from 10 p.m. that night, expressing hope for a new tourism revival beyond the COVID era through exchanges with global cities.

In particular, targeting the M and Z generations who lead tourism patterns after COVID-19, he introduced Andong City's nature-centered virus-free travel, which enjoys leisure in independent spaces linked with IT technology, utilizing traditional houses and hidden tourist resources.

He also proposed cooperation plans to carry out global joint marketing through a cultural tourism city network containing the world's cultural values to recover the international tourism industry beyond the COVID era. For example, establishing an online and offline information platform among cultural cities, such as a global homestay and guesthouse network and event-type network spaces where visitors can experience the unique lifestyle cultures of each partner city.

Mayor Kwon emphasized, "COVID-19 in the 21st century presents another trial after a century, but as human history shows, I believe we will overcome this crisis and create a new era."

An Andong City official stated, "Andong attended this AMFORHT webinar as Korea's representative tourism city, emphasizing the need to present a vision for the tourism industry in the COVID era and to strengthen the global network," adding, "We expect that the integrated foundation launching next year will be able to play that role in building an international network."

This content was produced with the assistance of AI translation services.