Dongwon Home Food Opens Delivery-Only Salad Cafe 'Krispy Fresh'

[Asia Economy Reporter Choi Saeng-hye] Dongwon Home Food announced on the 12th that it has opened a delivery-only store of the premium salad specialty cafe ‘Crispy Fresh.’

Following the opening of the first Crispy Fresh store near Hapjeong Station in May, Dongwon Home Food has now introduced its first offline store specializing in delivery. The Hapjeong store currently in operation has also recently started delivery services in the nearby area.

With the spread of the novel coronavirus (COVID-19) accelerating the trend of contactless consumption, the food delivery service market is rapidly growing. According to the ‘Online Shopping Trends’ released by Statistics Korea, the transaction amount for food delivery services in September this year recorded 1.624 trillion KRW, an increase of 91.1% compared to the previous year.

In line with this trend, Dongwon Home Food opened the delivery-only offline store ‘Crispy Fresh Delivery Seocho Branch’ to allow customers to conveniently enjoy fresh premium salads anytime and anywhere, such as at home or work. Located in Seocho-dong, Seocho-gu, Seoul, this store does not allow dine-in or takeout visits and accepts orders only through delivery applications such as Baedal Minjok, Yogiyo, and Coupang Eats.

Crispy Fresh Delivery Seocho Branch offers a variety of premium salad menus targeting the Gangnam and Seocho areas, including popular items like ‘Salmon Poke’ and ‘Beyond Meat Taco Bowl’ made with 100% plant-based meat from the plant-based meat brand ‘Beyond Meat.’ It also sells various beverages such as fresh cold-pressed juices, smoothies, and daily yogurt cups.

‘Crispy Fresh’ is a cafe brand specializing in premium salads made with ingredients directly produced and quality-controlled by each affiliate of Dongwon Group. The salads are made with various ingredients including premium tuna caught by Dongwon Industry, Korea’s largest seafood company, fresh and high-quality Norwegian salmon, pesticide-free hydroponic vegetables brand ‘Cheongmichae’ grown by Dongwon Group’s agricultural joint venture Eoseok, and differentiated sauces from Samjo Seltec, the leading seasoning manufacturer under Dongwon Home Food.

A Dongwon Home Food official said, “Salads have become a popular food culture trend to the extent that the phrase ‘salad instead of rice’ is trending recently, and they are rapidly emerging as a hearty meal. We plan to open 3 to 4 new stores in the metropolitan area by the first half of next year so that customers can easily enjoy salads anytime and anywhere.”

Dongwon Home Food is conducting an opening event starting from the 12th, offering the comprehensive vitamin ‘GNC Vitastic’ to customers who use ‘Crispy Fresh Delivery Seocho Branch’ through delivery apps such as Baedal Minjok, Yogiyo, and Coupang Eats and leave a review.

This content was produced with the assistance of AI translation services.