Adidas Opens Renovated Sports Facility in Yeongdeungpo

[Asia Economy Reporter Yujin Cho] Global sports company Adidas has completed a four-year journey by renovating and reopening sports facilities in Mullae-dong, Yeongdeungpo-gu, Seoul, as part of the 'Seoul, Let's Exercise' social contribution project.

This initiative focused especially on enabling citizens to maintain a healthy and active lifestyle during the challenging period of the COVID-19 pandemic, when sports activities were difficult. As a result, basketball courts, jokgu courts, and inline skating rinks?previously difficult to use due to outdated facilities despite being adjacent to residential complexes and elementary, middle, and high schools?have been transformed into safe and reliable community sports spaces where citizens can exercise anytime.

The rough masato-surfaced basketball and jokgu courts were refurbished into two basketball courts with safe urethane flooring. Fences were installed for safety, and the old, worn-out basketball hoops were replaced with new ones. The basketball courts feature lively and colorful graphic designs resembling splattered paint, harmonizing with the surrounding environment while providing citizens with a bright and energetic space.

Notably, at the basketball shooting spots, the Adidas and Seoul city logos are designed as trick art, so when people stand there and take photos, it appears as if a 3D sculpture is in the background. The inline skating rink has been reorganized with tracks indicating skating directions, allowing citizens to enjoy running, inline skating, and other sports more safely.

The 'Seoul, Let's Exercise' project, initiated to improve the quality of life for Seoul citizens and to establish and promote a proper sports culture within the community, has concluded its four-year chapter with the renovation and refurbishment of the sports facilities in Yeongdeungpo-gu, Seoul.

Since 2017, based on the belief of 'Changing the world through sports,' Adidas has improved outdated equipment and sports environments by installing safety pads and renovating facilities at a total of 19 locations across 10 areas, including futsal courts at Jamsil Sports Complex, Children's Grand Park, Jingwan Neighborhood Park, Seongbuk Comprehensive Sports Town, and Eungbong Sports Park.

An Adidas representative stated, “We plan to continue social contribution projects related to sports to practice Adidas’s belief in ‘changing the world through sports.’”

This content was produced with the assistance of AI translation services.