Mirae Asset's 'Smart Leaflet' Wins 2020 Pinup Design Award Main Prize

Smart leaflet image (Provided by Mirae Asset Global Investments)

[Asia Economy Reporter Minwoo Lee] Mirae Asset Global Investments' mobile fund brochure won the main prize at the '2020 Pinup Design Award' design competition.

Mirae Asset Global Investments announced on the 10th that its mobile fund brochure, 'Smart Leaflet,' received the Best 100 (main prize) at the competition.

'Smart Leaflet' is a fund brochure that allows users to check fund information via text messages or messengers without visiting sales offices or branches. It was recognized for enhancing convenience through a highly consistent brand identity and illustration-focused design. Mirae Asset Global Investments has been producing Smart Leaflets since 2017.

Started in 1997 as the Korea Industrial Design Award, the Pinup Design Award is a design competition hosted by the Korea Industrial Designers Association and sponsored by the Ministry of Trade, Industry and Energy. It is one of the largest design competitions in Korea, targeting designs from domestic and international companies produced or confirmed for release within the past year.

Kim Miseop, CEO of Mirae Asset Global Investments, said, "Smart Leaflet is part of our efforts to provide various investment information tailored to customers' perspectives," adding, "We will continue to offer diverse fund investment guides focusing on non-face-to-face channels, including sending investment newsletters, developing applications, and conducting web seminars."

This content was produced with the assistance of AI translation services.