"Pick and Dip to Eat!" Daesang Cheongjeongwon Launches 3 New 'Jjipmeok Sauce' Products

[Asia Economy Reporter Choi Sunghye] Daesang Cheongjeongwon announced on the 10th that it has launched three new types of 'dipping sauces' that allow consumers to enjoy dipping sauces, which were previously only available at dining establishments, at home with a variety of dishes in a more unique way.

Cheongjeongwon expanded its new category and launched these products considering the recent increase in home use of air fryers and ovens, which has led to growth in frozen and refrigerated foods such as chicken and fried items, as well as the rising demand for dipping sauces that pair well with these foods and the segmented consumer needs. It is expected that housewives in their 30s and 40s, who frequently use dipping sauces at home with their families and children, will find these products highly useful.

Cheongjeongwon's dipping sauces come in three varieties: 'Maepdak Cheese', 'Lemon Cream', and 'Oji Cheese'. These sauces introduce unique flavors not previously available in dipping sauce form, broadening consumer choices. The sauces have improved spreadability for easy dipping with homemade chicken appetizers and snack fried foods, and pair well with various dishes such as chicken, chicken drumsticks, shrimp tempura, and French fries, allowing for a more delicious and elegant dining experience.

These sauces differentiate themselves by incorporating fresh cream and cheese into the existing liquid-type dipping sauces to provide a richer taste. Another notable feature is that the products were developed by selecting dipping sauce menus popular in dining franchises and overseas markets.

The 'Dipping Maepdak Cheese (250g)' sauce offers a unique chicken sauce experience with a combination of spicy heat and smooth cheese flavor, featuring the spicy taste of Korean chili peppers and Danish cheese for a mild and exquisite flavor. The 'Dipping Lemon Cream' sauce (230g), a frying-specific sauce with finely chopped lemon’s refreshing aroma that cuts through the greasiness of fried foods, combines the softness of domestically produced fresh cream and sweet condensed milk to enhance the taste of fried dishes, pairing well with shrimp tempura and squid tempura. The 'Dipping Oji Cheese' sauce (230g) harmoniously blends the rich flavor of Danish cheddar cheese with the spicy kick of jalape?o peppers, making it a great accompaniment for snacks like French fries and nachos.

This content was produced with the assistance of AI translation services.