Hyundai Motor-NVIDIA Strengthen Collaboration on AI Connected Car Technology
Hyundai Motor to Apply NVIDIA Connected Car Operating System to All New Vehicles by 2022
[Asia Economy Reporter Su-yeon Woo] Hyundai Motor Group is expanding its collaboration with NVIDIA, a leading company in artificial intelligence (AI) computing technology, to develop core technologies for connected car operations and strengthen its leadership in the future car market.
On the 10th, Hyundai Motor Group announced that it will expand the application of the connected car operating system (ccOS) equipped with the high-performance information processing semiconductor 'NVIDIA Drive' to all vehicles launched from 2022.
Connected cars aim to provide an optimized driving experience for vehicle occupants by linking the massive amount of data generated while driving with external information such as real-time traffic information, construction zones, news, music, weather, and sports. To efficiently collect and process this large volume of information, applying high-performance information processing semiconductors to vehicles is crucial.
NVIDIA is a company with outstanding technology in artificial intelligence, machine learning, graphic recognition, and processing. The NVIDIA Drive, an information processing semiconductor developed by them, is characterized by its ability to process large volumes of data computations at high speed.
Hyundai Motor Group signed a technology development agreement with NVIDIA in 2015 and has been conducting research to apply connected car technology to mass-produced vehicles. Subsequently, the Genesis GV80 and G80 models released this year were the first to be equipped with the connected car operating system (ccOS) using NVIDIA Drive, showcasing an advanced infotainment system.
With this expanded agreement, Hyundai Motor Group plans to apply the AI-based connected car operating system (ccOS) to all vehicles of Hyundai, Kia, and Genesis brands launched from 2022. Through this, they plan to provide customers with a seamless vehicle experience across the entire lineup.
Hyundai Motor Group’s self-developed next-generation connected car operating system (ccOS) features four core capabilities of connected car computing systems: ▲‘High-performance computing’ supporting data analysis technologies such as deep learning ▲‘Seamless computing’ that smoothly connects vehicles and surrounding infrastructure ▲‘Intelligent computing’ that understands the driver’s intentions and condition ▲‘Secure computing’ that monitors internal and external vehicle networks to enhance vehicle safety.
Additionally, Hyundai Motor Group plans to enable customers to always use the latest connected car services through software updates alone during the vehicle lifecycle, thanks to the stable and high-performance connected car operating system (ccOS).
Choo Kyo-woong, Executive Vice President in charge of Electronics at Hyundai and Kia Motors, said, "Through cooperation with NVIDIA, we can now offer innovative connected car services to all customers who choose Hyundai and Kia vehicles." He added, "By applying NVIDIA Drive, which supports essential efficient power management functions and excellent scalability for connected cars, we will provide a safer and more enjoyable driving experience."
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Meanwhile, Hyundai Motor Group is continuing its collaboration with NVIDIA to apply the 'Digital Integrated Cockpit,' a connected car computing system that integrates infotainment systems, clusters, and head-up displays (HUD) in upcoming vehicles. This cockpit, based on connected car solution technology, will provide a vivid vehicle experience by rendering various safety and convenience-related information for occupants during driving in vivid 3D graphic animations.
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