Bireddy Donates to Firefighters' Mental Health Promotion Project

After the mental health diagnosis and healing device delivery ceremony held on the 5th at Changwon Fire Headquarters, Lee Young-jin, Head of Amorepacific NGI Division (left in the photo), and Lee Gi-o, Changwon Fire Headquarters, are taking a commemorative photo.

[Asia Economy Reporter Yujin Cho] Amorepacific's Gen Z male makeup brand BIRADY donated one mental health diagnostic device and 71 healing devices to firefighters, the unsung heroes of our society.

This is part of the 'Save the Heroes' campaign, designed to help heroes who sacrifice for our society with the difficulties they face behind the scenes. For the campaign's first hero, BIRADY selected firefighters. In December last year, they signed a business agreement with the Korea Firefighters Association and promised to support firefighter mental health promotion projects with 5% of the accumulated profits over one year.

According to data from the National Fire Agency, over the past five years, more than 10,000 firefighters have been diagnosed as being at risk for post-traumatic stress disorder (PTSD).

BIRADY has carried out various activities to raise awareness of these firefighters' difficulties, and the support video they released during this process received great response, surpassing one million views.

At the delivery ceremony held on the 5th at the Changwon Fire Headquarters, a "BIRADY Support TV" containing support content compiled from comments on this video was also delivered. To add emotion, a TV was installed in the fire headquarters hallway so that firefighters on duty can always watch it.

This content was produced with the assistance of AI translation services.