GS The Fresh Holds 'Kimjang Festival'... Cabbage, Red Pepper Powder, and Boiled Pork Meat Up to 20% Off

[Asia Economy Reporter Cha Min-young] GS The Fresh is launching a discount sale on agricultural and livestock products for the kimchi-making season.

GS The Fresh, a supermarket operated by GS Retail, announced on the 9th that it will hold the "Korea Agricultural Discount Campaign - Kimchi Festival," offering discounts on various vegetables and pork needed for kimchi-making. The event will be held sequentially over three weeks from November 11 to December 1 in the metropolitan area, central, and southern regions.

The Korea Agricultural Discount Campaign has been conducted as a nationwide event since August to promote the consumption of domestic agricultural and livestock products. According to GS The Fresh sales data, during the three weeks of the "Korea Agricultural Discount Campaign" starting August 12, sales of vegetables, grains, fruits, and livestock promotional products increased by 83.3% compared to the previous year.

The "Kimchi Festival," starting on the 11th of this month, offers discounts of up to 20% with a maximum of 10,000 KRW per person for customers purchasing with event cards on items such as napa cabbage, salted napa cabbage, radish, red pepper powder, and pork front and hind leg meat needed for kimchi-making. Representative products include fresh napa cabbage (3 pieces per net) at 4,980 KRW, bunch radish (per bunch) at 4,980 KRW, altari radish (per bunch) at 2,980 KRW, and Korean pork hind leg and front leg for boiled pork (1kg per pack) at 5,800 KRW and 7,800 KRW respectively.

During the event period, customers who purchase more than 20,000 KRW worth of Kimchi Festival products and accumulate GS&POINT will be entered into a draw to win a kimchi refrigerator, with a total of 30 winners. Entries are automatically submitted once per day and are available to members who have installed The Pop app or GS Super app.

The Korea Sale Festa is also ongoing throughout November. It features discounts of up to 50% on agricultural, livestock, and marine food products, as well as major festivals for famous regional apples and fruit and seafood.

Lee Sung-joo, head of the agricultural team at GS Retail, said, "We planned this event to provide expanded sales channels to producers who have suffered from multiple typhoons and the longest 54-day rainy season in history, and to enable consumers to make economical purchases. We will strive to offer fresh and delicious products at affordable prices through various visits to production sites and market research," he added.

This content was produced with the assistance of AI translation services.