Epigram Almost Home Stay Wins Asia's Top Design Award

[Asia Economy Reporter Yujin Cho] Kolon Industries FnC Division (hereinafter Kolon FnC) announced on the 8th that its lifestyle brand Epigram won the Grand Prize in the Special Mention category at the 2020 Design for Asia (DFA) Awards.

The DFA Awards, hosted by the Hong Kong Design Centre since 2003, is an international design competition that selects outstanding designs based on an Asian perspective and showcases them to designers and companies worldwide. The awards focus not only on design excellence but also on influence in Asia, as well as social and commercial success.

At this year’s awards, which received over 1,000 entries from more than 20 countries, Korean companies and brands, including Epigram, won 10 awards in the Special Mention category. Last year, the Muji Hotel located in Tokyo, Japan, also received an award in the same category.

Epigram, as a lifestyle brand, focuses on communicating with customers by incorporating everyday life around us into its projects, beyond just apparel. Since 2017, it has introduced domestic regions such as Jeju, Gyeongju, and Gwangju through seasonal lookbooks, and since 2019, it has been conducting local projects each season for mutual growth with local communities, starting from Hadong County in Gyeongsangnam-do.

One of Epigram’s local projects, the Almost Home Stay, which allows people to experience living in small provincial towns, was highly praised for maintaining the brand’s sensibility while striving for coexistence with local communities.

Unlike typical fashion brands, Epigram also operates multi-purpose shared spaces called ‘Almost Home Share’ and a caf?-style space called ‘Almost Home Caf?’ where customers can interact over coffee and tea. Through such stylish content marketing, Epigram has shown a unique approach.

An Epigram representative said, “Epigram is making efforts to find ways to coexist with local communities through various projects, not just by selling clothing. We will continue to convey the hidden beauty and stories of small towns in Korea to customers with Epigram’s distinctive mood and strive to maintain a differentiated brand identity.”

Meanwhile, under the auspices of the DFA Awards, Epigram’s story will be showcased in exhibition form at major design spots in Asian cities and featured on the official DFA Awards website.

This content was produced with the assistance of AI translation services.