KT 'Olleh TV Kidsland' Surpasses 1.7 Billion Cumulative Uses

[Asia Economy Reporter Koo Chae-eun] KT announced on the 8th that Olleh tv Kidsland has surpassed 1.7 billion cumulative usage counts and 5.6 million cumulative users two and a half years after its launch.

This is based on usage behavior data collected from the official launch of Kidsland in May 2018 through October 2020.

Olleh tv Kidsland is an IPTV service exclusively for children aged 3 to 7, where KT, under the catchphrase "learning while playing tv," collaborates with leading domestic and international educational companies such as Scholastic, Iconix, and Daekyo to provide premium educational content to families with young children.

KT analyzed that the introduction of Korea's first "voice-controlled AI tv," the placement of menus like "English Kindergarten," "Reading tv," and "Homeschool" prominently on the Kidsland home screen to enhance customer accessibility, and the provision of KT's unique original content such as the BBC dinosaur documentary "Nature Encyclopedia" explained by Pororo, have all drawn positive responses from customers.

According to the monthly usage trends of Kidsland this year, usage peaked in March at 67 million counts when openings and school semesters were postponed due to COVID-19. Compared to before COVID-19, the genre with the largest increase in usage during the same period was "Homeschool." The cumulative usage of "Homeschool" content this year reached 12 million counts, showing an approximate 60% monthly average increase compared to before COVID-19.

Among "Homeschool" content, the most used learning area was English content, accounting for about 80%. Additionally, the "Scholastic" menu in "English Kindergarten," launched in May last year, surpassed 90 million cumulative usage counts in one and a half years. The "Scholastic AI Tutor" service, provided since May this year, also showed that 110,000 users practiced English speaking with the AI tutor for an average of 8 minutes daily over six months, revealing high parental interest in English education.

Analyzing the usage behavior of families subscribed to the "Olleh tv Prime Kidsland" plan over the past month, the top three most-watched contents among about 60,000 titles were Pororo Fart Poop Hiccup! △ Peppa Pig 2 △ Eongttungballal Kongsuni and Friends, in that order. Additionally, "Cocomelon," exclusively launched by KT on IPTV last month, recorded 1.3 million usage counts within 10 days of release, ranking first among all character content.

Song Jae-ho, Executive Director of KT, said, "As 'homebound parenting' has prolonged due to COVID-19, families using Kidsland to combine learning and play have surged compared to before," adding, "Since the most parents have chosen Olleh tv Kidsland, KT will continue to expand high-quality content and benefits to support families with young children."

This content was produced with the assistance of AI translation services.