Preparing for Offline Exhibitions... KOTRA Publishes 'Algo Gamyeon Seonggwa Up'

[Asia Economy Reporter Kiho Sung] KOTRA announced on the 6th that it has published an overseas exhibition guidebook titled 'Algo Gamyeon Seonggwa Up (UP if You Know Before Going)' in collaboration with the Korea Exhibition Industry Promotion Association.

Overseas exhibitions are the easiest means for our small and medium-sized enterprises to approach export market development, but this year, many exhibitions could not be held due to COVID-19, increasing difficulties for our export companies. In response, KOTRA published 'Algo Gamyeon Seonggwa Up' in preparation for the resumption of offline exhibitions.

In this publication, KOTRA selected 35 promising industry-specific exhibitions such as the U.S. Consumer Electronics Show (CES), Germany's Hannover Messe, and China's Guangzhou Import and Export Commodities Fair, including trends in exhibits, participant and visitor patterns. Especially, it contains information that captures on-site perspectives from various viewpoints such as overseas organizers, participants, and exhibition executing organizations.

Ryu Jaewon, Head of KOTRA's Trade Infrastructure Headquarters, said, “Our companies need to select the most suitable exhibition according to each company's circumstances and then establish customized strategies considering the characteristics of the exhibition. We hope this guidebook will serve as a guide for both exhibiting and visiting companies.”

This content was produced with the assistance of AI translation services.