Kooksoondang Launches Affordable California Wine 'Deroche' in the U.S.

[Asia Economy Reporter Choi Sunghye] Kooksoondang announced on the 6th that it will launch the cost-effective California wine "Deroche" as a daily wine in Korea.

Daily wine refers to "wines with practical prices enjoyed in everyday life." Deroche is produced at the Deroche Winery located in California, USA. This winery was established in 1970 by Cecil Deroche and Christine Deroche. It is situated in the Russian River Valley, where the characteristics of Pinot Noir and Chardonnay, the representative grape varieties of Burgundy, France, are well expressed. In 1975, it was the first to use the Russian River Valley name on its wine label to indicate the terroir of the region, and in 1983, it played a major role in creating the Russian River Valley AVA, a certified American Viticultural Area (AVA).

In 2003, the winery was acquired by the renowned Burgundy wine family, Jean-Claude Boisset, who applied Burgundy winemaking methods. The combination of the characteristics of Pinot Noir and Chardonnay grape varieties with Burgundy winemaking techniques has earned it the reputation of "French wine tasted through American roots."

Since 2004, Deroche Winery has cultivated its vineyards using biodynamic farming methods, an eco-friendly agricultural practice that excludes all chemical substances.

The Deroche wines launched domestically this time include a total of eight types: five "Heritage Reserve Wines" made from single major grape varieties such as Cabernet Sauvignon, Merlot, and Chardonnay from the California region, and three "Russian River Valley Wines" made from Pinot Noir and Chardonnay from the Sonoma region.

Among them, the five California "Heritage Reserve Wines" are cost-effective wines priced around 10,000 KRW, which are rarely found in Korea, and are sold exclusively at major Lotte Department Store locations in the metropolitan area for 19,000 KRW.

Kooksoondang started its wine business in 2003 by acquiring Haitai & Company (formerly Haitai Industry). Through the wine business, it understands global liquor market trends and utilizes this knowledge to generate ideas when developing new Korean traditional liquor products. In particular, it applies this to the global market expansion of Korean traditional liquors, including pairing with food. Currently, it sells over 300 types of value wines and champagnes.

This content was produced with the assistance of AI translation services.