Hanssem and Habit Collaborate to Launch Noteworthy Pet Furniture

Safe Houses, Fences, and Hammocks Made from 100% Solid Wood... Caring for Pets' Health

The open-style wooden pet house, the roof-shaped 'Sumsumjip,' can provide a sense of security to pets.
[Photo by Hanssem]

[Asia Economy Reporter Kim Jong-hwa] In the era of 15 million companion animals, it means that one in four families lives with a pet. Reflecting this social change, the Korea National Statistical Office added a survey question about pet ownership in the '2020 Population and Housing Census.' Moreover, interest in pets and related consumer demand have surged so much that a new term, 'petfam' (pet + family), has emerged to signify treating pets like family members.

Hanssem, a comprehensive home interior specialist company, is showcasing products born from collaborations with small and medium-sized pet furniture brands on its online shopping mall, Hanssem Mall. Earlier, in September, Hanssem presented the latest residential space trends for coexistence between people and pets, highlighting 'petterior' (pet + interior) as one of the key keywords for the fall-winter season's Hometact lifestyle trend.

The products introduced through collaboration include solid wood pet houses, solid wood fence safety gates, and pet hammock sets, jointly developed by Hanssem and the pet furniture brand 'Habit.'

Wooden fence safety gate.
Photo by Hanssem

The solid wood pet houses come in various styles, including open types and roofed hideouts that provide a sense of security to dogs by enclosing the surroundings. Made from rubberwood rather than low-cost wood, they boast strong durability and resistance to moisture, minimizing warping. The memory foam is also an eco-friendly product based on natural materials, featuring semi-permanent functional antibacterial foam that reduces concerns about contamination from bacteria, mold, odors, and other external harmful substances.

The solid wood fence safety gates are available in medium and large sizes to suit the body types of different pets. Colors include natural, gray, and cream pink, allowing selection based on personal taste and interior design. Additionally, a double-opening door is installed to securely fix the door for safety.

The solid wood pet hammock set is designed for pets sensitive to heat and cold. The hammock's suspended design helps distribute pressure on bones and joints, enabling pets to rest comfortably and promoting their health. The design features a diagonal structure rather than a typical rectangular frame, serving as a design point and providing sturdy X-shaped support.

A pet resting in a wooden pet hammock set.
Photo by Hanssem

These jointly developed products use solid wood considering pet health, durability, and environmental safety, and do not emit chemical substances.

A Hanssem representative said, "These products are prepared for our youngest family members, the pets with whom we sleep, eat, live, and share emotions," adding, "We will continue to introduce better products so that pets, as family members, can be more comfortable and happy sharing the same space with people."

Meanwhile, Hanssem actively supports joint product development and online market expansion for small and medium-sized enterprises and small business owners. Product planning is done collaboratively, production is handled by the partner companies, and Hanssem covers part of the sales and marketing costs such as exposure on Hanssem Mall. In the untact era, this opens stable sales channels for small and medium-sized businesses, while Hanssem can present products with good ideas to customers, creating a synergistic effect.

This content was produced with the assistance of AI translation services.