Moorim Paper NeoFore CUP, '2020 Seoul Cafe Show' Excellence Award Winner

Booth Showcasing 45-Day Biodegradable 'NeoForeCUP' Draws Continuous Visits from YouTubers and Visitors

Moorim Paper's 'NeoForeCUP', selected as a hit item to shine in 2021 by winning the Superior Sustainability award in the Sustainability category at the 2020 Seoul Cafe Show Excellence Awards.
[Photo by Moorim Paper]

[Asia Economy Reporter Kim Jonghwa] NeoForeCUP, a product of Murim Paper, a leading domestic paper company, was selected as a hit item to shine in 2021 by winning the top award in the sustainability category (Superior Sustainability) at the 2020 Seoul Cafe Show Excellence Awards.

The Seoul Cafe Show Excellence Awards select innovative items in each category through preliminary and on-site evaluations. The Seoul Cafe Show Secretariat stated that NeoForeCUP by Murim Paper was recognized as groundbreaking for being the first in the domestic paper industry to obtain biodegradable certification and for using eco-friendly water-based coatings, allowing it to return 100% to nature.

Murim Paper's eco-friendly paper cup base material, NeoForeCUP, is the only paper cup material made with water-based coating among domestic paper manufacturers. In March of this year, it obtained the 'OK compost (biodegradable certification)' officially issued by TUV AUSTRIA, Europe's top testing and certification body.

A Murim Paper representative said, "As consumer awareness of environmental issues and plastic reduction spreads, we decided to participate in the 2020 Seoul Cafe Show to provide accurate information about eco-friendly paper," adding, "To offer consumers a safer and more eco-friendly paper product experience, we also supplied our eco-friendly biodegradable paper straws for the official tasting cups at the Cafe Show."

Meanwhile, the 'Seoul Cafe Show' is Asia's largest international business platform exhibition held annually to promote the global coffee industry and food and beverage culture. It has been selected as a 'Global Top Exhibition' by the Ministry of Trade, Industry and Energy. To present alternatives for the new food and beverage industry in the post-COVID-19 era, this year’s event is being held in a hybrid format combining online and offline.

While trying new exhibition formats online through webinars on video platforms and virtual programs with popular YouTubers, Murim Paper's exhibition booth, which features the shape of a paper cup that returns to the soil in 45 days to demonstrate the characteristics of the biodegradable NeoFore product, is attracting attention from YouTubers and visitors alike.

Currently, a certification photo event is also underway at the Murim Paper booth. If visitors upload photos of the NeoFore booth or the official Seoul Cafe Show tasting cup on their personal SNS accounts with related hashtags (#Murim #MurimGallery #NeoFore #NeoForeCup), they will receive a Murim eco-friendly biodegradable product kit (paper cups, paper straws, etc.).

This content was produced with the assistance of AI translation services.