'Artificial Human Neon' Handles Customer Service... Shinhan Bank and Samsung Electronics Join Hands

Signing of a Memorandum of Understanding for Next-Generation Artificial Intelligence Service Development Collaboration and Joint Business Discovery

[Asia Economy Reporter Kangwook Cho] Shinhan Bank announced on the 5th that it has signed a strategic business agreement (MOU) with Samsung Electronics to collaborate on the development of next-generation artificial intelligence (AI) services and to jointly discover new business opportunities.

Through this agreement, Shinhan Bank and Samsung Electronics plan to introduce the "artificial human" called "Neon" to promote businesses such as customer concierge services, financial consultation, and content creation, expecting to provide customers with new experiences and convenient financial services.

Neon is an "artificial human" developed by Star Labs, Samsung Electronics' future technology commercialization venture organization. It is a virtual entity created based on AI machine learning and graphic technologies, designed to converse and act naturally like a real person.

Customers can use Neon to access conversational financial consultation services anytime and anywhere through Shinhan Bank's non-face-to-face channels, receiving consistent and connected services.

A representative from Shinhan Bank's Digital Business Division stated, "We believe AI technology can create innovative customer experience cases," adding, "We will expand the scope of joint business in the future to provide AI-based services that customers can genuinely feel."

This content was produced with the assistance of AI translation services.