"Chicken of a Different Class"... BBQ Launches 3 Types of 'Gwanghineun Chibone Steak Series'

[Asia Economy Reporter Choi Saeng-hye] Genesis BBQ announced on the 5th that it has launched a premium chicken new product series for the year-end, called ‘Gwanghineun Chibone Steak.’ The new product features Hwang Kwang-hee, the star of ‘Nego King,’ as its model.

The Gwanghineun Chibone Steak series is a menu made by grilling whole chicken legs into a steak. It offers a soft yet chewy texture with three savory special sauces and seasonings added to the whole chicken leg, allowing customers to experience a premium juicy flavor that cannot be found in conventional chicken.

‘Chibone Steak Basil Pepe’ uses ‘basil pesto’ made from the ‘king of herbs,’ fresh basil, and ‘BBQ olive oil,’ boasting healthiness and umami. It is accompanied by savory cashew nuts and smooth Parmesan cheese, allowing customers to enjoy the taste and visual appeal of a top-class restaurant dish.

‘Chibone Steak Black Jumbo’ features whole black pepper, enhancing a clean and popping spicy flavor and aroma. It is also characterized by added turmeric, which is good for antioxidants, enhancing both nutrition and taste. Its savory yet clean flavor is expected to be popular among people in their 20s and 30s.

‘Chibone Steak Magic Chili’ uses ‘Magic Chili Sauce,’ a combination of chili sauce, Worcestershire sauce, and sweet caramel, characterized by a spicy yet sweet fantastic taste. The tender and chewy leg meat is topped with the rich-flavored ‘Magic Chili’ sauce, allowing customers to enjoy a chewy texture and abundant juiciness.

The newly released three products, ‘Chibone Steak Basil Pepe,’ ‘Chibone Steak Black Jumbo,’ and ‘Chibone Steak Magic Chili,’ are priced at 22,000 KRW for 4 pieces. The ‘Chibone Steak Variety Pack’ is specially composed of 2 pieces each of Chibone Steak Basil Pepe, Chibone Steak Black Jumbo, and Chibone Steak Magic Chili, totaling 6 pieces, and is priced at 29,900 KRW, offering consumers a variety of flavors to enjoy.

BBQ plans to actively promote the product launch using various media such as social networking services (SNS) and YouTube channels. ‘Gwanghineun Chibone Steak’ will be available for order starting from the 5th through the BBQ mobile app, website, and delivery apps.

This content was produced with the assistance of AI translation services.