'Lotte World Tower, the "Santa Village in the City," Showers Over 4,000 Digital Snowflakes'

A Christmas multimedia show is being presented on the wall of Lotte World Mall using media panels and projectors. (Photo by Lotte Property & Development)

[Asia Economy Reporter Seungjin Lee] Lotte World Tower has transformed the entire complex into a Christmas village. A Christmas tree and large cabin houses have been installed, and a multimedia show featuring over 4,000 digital snowflakes, starlight, and Milky Way lights synchronized to music is being presented.

The Lotte World Tower Christmas lighting ceremony will be held on Thursday, November 5th at 5:30 PM. At this lighting ceremony, Joanna Ampil, who plays Grizabella in the musical ‘Cats 40th Anniversary Korea Tour’ currently performing at Charlotte Theater, will perform the musical’s most famous song, ‘Memory,’ live in front of the Christmas tree accompanied by piano.

This lighting ceremony can also be enjoyed at home via a live broadcast on Lotte World Tower’s official Instagram. Visitors attending the performance can take a certification photo and upload it to Instagram with the hashtag ‘LotteWorldTower’ for a chance to win a 50,000 KRW Lotte gift certificate through a drawing.

At the Lotte World Tower Arena Plaza, a magical Christmas multimedia show will take place. This show runs from 6 PM to 11 PM at 10-minute intervals, lasting a total of 8 minutes each time, using the World Mall’s wall surface. It allows anyone visiting Lotte World Tower and the mall to fully enjoy a fantastic winter Christmas atmosphere. Additionally, a ‘gobo light’ (lighting equipment that projects letters or images onto the ground at night) has been installed under the Charlotte Bridge connecting the World Mall rooftop and the shopping mall, decorating the plaza floor with starlight illumination.

This year’s Lotte World Tower Christmas tree was designed in collaboration with Swarovski in a classic style. At the top of the 15-meter-high tree, a large Swarovski star is adorned, and over 26,000 crystal decorations and lights create a 10-tier cake shape, adding a special touch.

In the Arena Plaza, five large cabin houses have been installed with a Christmas village concept in collaboration with various brands. H&M Home and MUJI introduce home decoration accessories and home furnishing products so customers can spend this Christmas decorating the interior and tree with their families.

BMW is holding a ‘Colorful’ new car event at the ‘MINI’ experience zone, designed like a cabin garage. SK Telecom operates the ‘SKT 5GX Experience Zone,’ where visitors can try various 5GX services and the iPhone 12, tailored for the contactless era.

Ryu Jedon, CEO of Lotte Property & Development, said, “We have prepared this so that everyone who has had a difficult and tiring year can take a healing walk in the Lotte World Tower Christmas village,” adding, “We hope you enjoy the Lotte World Tower multimedia show from home, feel the Christmas atmosphere, and have a warm end of the year.”

This content was produced with the assistance of AI translation services.