Simmons Bed Opens 'Limited Edition Mattress' Exhibition Popup at Starfield Anseong

Simmons Bed has opened a limited edition mattress "Beautyrest 1870" pop-up store at Starfield Anseong.
[Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialist brand, has opened an experiential pop-up store at Starfield Anseong to showcase the limited edition 'Beautyrest 1870' mattress in celebration of the brand's 150th anniversary. This is the second Starfield pop-up store this year, following the one in Goyang in June.

The pop-up store runs until the 15th on the first floor Grand Atrium of Starfield Anseong. Visitors can directly experience the comfort of Beautyrest 1870, which embodies Simmons' unique technology and craftsmanship, as well as explore the 'Heritage Alley' space that offers a comprehensive look at Simmons' 150-year history.

The Beautyrest 1870 mattress is a product commemorating Simmons' 150th anniversary this year, reproducing the patterns, colors, and textures of Simmons mattress fabrics from the 1900s. Only 1,870 units were produced, and the mattress features air holes on the sides for breathability, each engraved with a unique mark celebrating the brand's 150th anniversary, adding collectible value.

Notably, it boasts superior support through the triple helix structure 'Advanced-Pocket Spring,' used exclusively in Korea Simmons' top mattress collection, 'Beautyrest Black.' It is the only mattress in the Beautyrest collection designed with two sides?a soft side and a firm side?allowing dual-sided use. The soft side offers gentle cushioning that responds progressively to movements during sleep, while the firm side provides solid cushioning and support. Furthermore, available in large sizes such as Large King and King of King, it offers a spacious and comfortable sleeping environment.

Simmons is also running a 150th anniversary discount event. Customers can enjoy up to 20% off at Simmons' official stores nationwide, including direct flagship stores, Simmons Mansion, dealerships, and department stores. Additionally, through 'Simmons Pay,' Simmons' long-term interest-free installment program, premium beds can be purchased with up to 36 months of interest-free installments at official dealerships and direct flagship stores nationwide.

This content was produced with the assistance of AI translation services.