Save the Duck Opens First Pop-up Store at Shinsegae Department Store Gangnam Branch

[Asia Economy Reporter Yujin Cho] Save the Duck, an Italian padding brand imported and sold by Shinsegae International, has opened its first pop-up store on the 4th floor of Shinsegae Department Store Gangnam to mark the start of the padding season.

The pop-up store, located near the escalator in the new building on the 4th floor of Shinsegae Gangnam, sells the brand’s entire collection, including the main line ‘Icons Line,’ the ‘Recycled Line’ made from 100% recycled PET bottles, and the ‘Arctic Line,’ which enhances warmth to withstand severe cold.

Exclusive products available only through this pop-up include four popular items: the women’s Iris Short in Pearl Gray and Giga Short in Brown, and the men’s Giga Short in Brown and Might Short in Blue Black.

Save the Duck uses its proprietary new material PlumeTech as the main filling instead of animal feathers in all padding products. PlumeTech replicates the warmth, softness, and lightness of down, dries faster than down padding, and can be easily washed at home.

To celebrate the opening of its first pop-up store, Save the Duck is offering a 10% discount on all products during the pop-up period. Additionally, all customers will receive a limited-edition eco bag made from organic cotton, and those who purchase from the ‘Arctic Line’ will receive an extra dust bag made from Tyvek material.

Attracting customers’ attention, the pop-up store features a large duck symbolizing the brand and duck figurines for photo opportunities, targeting the MZ generation who enjoy taking ‘certification shots.’

Moreover, an event is being held where customers who take photos using the ‘duck’ face filter on Save the Duck’s official Instagram account and post them can receive a limited-edition grip tok, limited to the first 20 people per day.

A representative from Shinsegae International’s Save the Duck said, “Since the launch, we have received numerous requests from customers wanting to try on and purchase products in-store, which led to opening this pop-up store. We plan to operate pop-up stores sequentially in major key commercial districts nationwide so more customers can experience the brand.”

Save the Duck launched through its own online mall SI Village last August, and aligning with the value consumption trend among young consumers, its online sales last month grew 237% compared to the same period the previous month, exceeding the monthly sales target by 182%.

In line with the brand’s concept of no animal cruelty or exploitation, none of the products contain animal-derived ingredients, and recycled materials are used.

This content was produced with the assistance of AI translation services.